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➴Strategy Planning & Marketing ➴Business Expansion ➴Consumer Analytics ➴Global Oversight ➴ New Product launch ➴P&L Owner➤ As a visionary and pragmatic leader with 14 years of a distinguished career, I have managed the marketing function's strategic and tactical elements by successfully defining and implementing leading-edge, pragmatic, and data-driven commercial and business development strategies in complex and multinational organisations while delivering sustainable growth.➤ With exceptional leadership skills and an entrepreneurial drive, I have driven cost savings initiatives, managed the stakeholders’ engagement, optimised the revenues through consumer-focused analysis and ensured that the marketing and brand visibility roadmaps reflected in sales and profit figures as well as met level standards.➤ Evaluating consumer segmentation, customer negotiation and sell-in and joint business planning, I have uncovered new business potential, including lucrative sales channels and innovative product releases.➤ I have also played a critical role in enabling the growth of markets in the APAC region by owning the strategy and campaigns in India, Nepal, Vietnam, the Philippines, Singapore, Bangladesh and Sri Lanka, ensuring alignment with the overall business strategy to achieve function targets in line with overall targets.➤ My signature career accomplishment is maximising awareness of the company’s business activities by building multi-million-dollar brands and businesses across APAC - regional and local market/country experiences with P&L responsibility. ➤ By 'Championing' marketing, I promoted the function of value-creating and building robust business plans and high-performing teams to establish marketing as an essential process.Contact: itakhil@gmail.com
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General Manager MarketingEmami LtdDubai, Ae
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Chief Marketing OfficerHippo Homes Nov 2023 - PresentGurugram, Haryana, InLeading Marketing function for omni-channel retail start-up for Home building and Home improvement. Responsible for New Store launch plans, growing B2C business for existing stores through local marketing, CRM, digital and lead generation activities. -
Senior Director, Business Unit Head, Feminine Care, Indian SubcontinentProcter & Gamble Apr 2021 - Oct 2023Cincinnati, Ohio, Us• Orchestrating all the commercial strategies of India Subcontinent Fem Care division from envisioning to execution.• Combining customer and regional sales go-to-market agenda by designing and implementing an annual brand and marketing schedule.• Evaluate consumer trends, customer negotiation and sell-in and joint business planning to uncover new business potential, including lucrative sales channels and innovative product releases.• Attaining annual top-/bottom-line growth targets and market share growth, across offline and online channels, by changing communication focus to hygiene, prioritising premium nights business incorporating consumer behaviour change, and switching to digital trial.• Increased Whisper's revenues during COVID lockdown periods by formulating a detailed innovation master plan.• Conceived and executed an award-winning campaign to boost rural penetration of sanitary pads.• Accelerated category growth by researching night-time usage customer insights, launching eligible products, and expanding across the Indian market.• Built predicted competitive intelligence tools by utilising current public data on product cost changes, investment in demand development, and sales expenditures to enable correct and informed business decisions. -
Marketing Director, Commercial Leader Baby And Feminine CareProcter & Gamble Jun 2019 - Mar 2021Cincinnati, Ohio, Us• Guided and expanded the P&G marketing function's innovation pillars and maximised capabilities to ensure the coaching and training calendar.• Coordinated all the commercial approaches of the Philippines market from inception to implementation.• Expanded the Paper category, reversing years of losses, realising solid growth within months and increasing the growth of Pampers.• Offered equity leadership and achieved penetration growth compared to YA (fastest in Asia, Africa region) behind the acquisition of new users Marketing and trial strategies.• Recognised the need for value contribution/profit-building blocks to accelerated profitability approach.
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Category Head, Philippines Baby CareProcter & Gamble Jun 2017 - May 2019Cincinnati, Ohio, Us• Structured all aspects of long-term marketing campaign ideas and product innovation plans with the global Pampers team.• Generated robust growth and a first-time increase in market share by incorporating critical customer intelligence, emphasising product innovation and new go-to-market plans for trials and communication.• Established the world's first always-on digital influencer programme for grass-root moms, mom bloggers, celebrity moms, and doctors; scaled up and implemented the codified influencer model worldwide.
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Brand Director And Category Leader, Indonesia BabycareProcter & Gamble Dec 2014 - May 2017Cincinnati, Ohio, Us• Designed and implemented the first local marketing campaign, addressed portfolio gaps and reshaped the trial and go-to-market processes.• Defined and achieved objectives for Pantene, H&S, Rejoice, Downy, and Olay and qualified for the trial programme.• Developed P&G Indonesia commercial team capability and engagement programme by inviting external and regional experts for training and establishing quarterly team-building events.• Led the commercial team for Indonesia Baby care; boosted business, increasing top-line growth and gaining record-high market share gain. • Improved in-store trial performance by modifying KPIs and using brand-specific consultation kits.• Restructured and pioneered the complete digitalisation of the Pampers media model, qualified mom's cluster (look-alike tool) to reach maximum target audiences in partnership with Google and Facebook, significantly improving efficiency and cutting costs.
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Regional Assistant Brand Manager (Pampers Apac) SingaporeProcter & Gamble Jun 2010 - Nov 2014Cincinnati, Ohio, Us• Headed the local insight mining initiative, YouTube moments, through extensive qualitative consumer work across markets. • Initiated a quarterly copy commenting lunch training session for the P&G Singapore site using external/internal cases and subject matter experts.• Increased the APAC Pants market share and delivered business expansion across four innovation projects using extensive local market knowledge and MFT collaboration. • Developed and validated BIG IDEA for Pants Regional Marketing Campaign and Best-in-class holistic toolkit (TV Copy, POSM, Digital) by adopting insights and ideas for the worldwide campaign.• Developed and implemented the 'Magic Gel' concept, which resulted in Pampers India and the Philippines achieving equity leadership for the first time and generating over $10M in revenue.• Analysed the competitive landscape and consumer trends to recommend the launch of Pants XXL in APAC.• Doubled Pampers India business in 2 years, achieving a record-high market share.
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Research AssistantEcole Des Mines De Paris May 2007 - Jul 2007Paris, Île-De-France, FrWorked on super compiler. Added C programming language Parser to the compiler. Augmented memory allocation function and XML based decoder and encoder to the parser increasing usability to various applications.
Akhil Meshram Skills
Akhil Meshram Education Details
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Indian Institute Of Management BangaloreConsulting -
Abv-Indian Institute Of Information Technology And ManagementInformation Technology
Frequently Asked Questions about Akhil Meshram
What company does Akhil Meshram work for?
Akhil Meshram works for Emami Ltd
What is Akhil Meshram's role at the current company?
Akhil Meshram's current role is General Manager Marketing.
What is Akhil Meshram's email address?
Akhil Meshram's email address is it****@****ail.com
What is Akhil Meshram's direct phone number?
Akhil Meshram's direct phone number is +1 513 983*****
What schools did Akhil Meshram attend?
Akhil Meshram attended Indian Institute Of Management Bangalore, Abv-Indian Institute Of Information Technology And Management.
What skills is Akhil Meshram known for?
Akhil Meshram has skills like Market Research, Project Management, Market Analysis, Business Analysis, Business Development, Marketing Strategy, Management Consulting, Business Planning, Competitive Analysis, Analytics, Cross Functional Team Leadership, Strategy.
Who are Akhil Meshram's colleagues?
Akhil Meshram's colleagues are Kiran Khopade, Binod Roy, Moksedul Alam, Akash Jain, Jay Jaiman, Sunil L R, Akshay Yashwant Chaudhari.
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