Senior Marketing Manager
CurrentDevelop brand strategy, promotional campaigns and execute marketing plans with specific budgets across the calender year.Create engaging social media campaigns for key network initiatives, DEI, sustainability and employer branding, coordination with creative agencies.Oversee influencer campaigns and experiential marketing tactics aligned with broader marketing strategy.Run market research programs to gather insights for product and brand development.Drive market performance through marketing calendar ownership. Develop measurable KPIs and track the performance and identify new growth opportunity areas.Manage and execute marketing activities - work closely with sales department and product development department.Manage campaigns for sales on all ecommerce portals.Partnership with creative agencies for execution of digital campaigns and influencer activities.Lead and support marketing team to facilitate teamwork.Evaluating competitors.