Andrey Khonyakin Email & Phone Number

Лимасол, Кипр

Slovenia

Managing a self-owned SMB specializing in digital services, including SEO and website building.

Slovenia

Multi Country Europe (MCE) Partner GTM and Enablement Program Manager Responsible for overall Readiness and Go To Marketing activities execution, including: Budget managing for 15 MCE countriesRemote management of team across 5 countries (Croatia, Slovenia, Serbia, Ukraine and Latvia) Negotiations with Microsoft partners Launching and execution new learning programs Maintaining clear and consistent communication across a broad array of internal and external stakeholdersAchievements: Largest number of trained partners across CEE subsidiariesNumber 1 position worldwide in Cloud Mentor Program onboarding Team and processes built from scratch

Responsibilities:Overall oversight of compliance in sales, business, and partner-related processes, including:Ensuring transparency of operationsIdentifying operational areas for improvement and implementing necessary changesSupporting partner-to-customer marketing activitiesAdapting the company’s international quality standards to the Russian marketManaging partner relationships and ensuring customer satisfactionForecasting partners’ business KPIsAchievements:Achieved zero compliance issues during my tenure.

Responsibilities:Overseeing the overall distribution channel, operations, and marketing activities in the B2C segment for Microsoft products.Managing sales performance across 7 distribution companies.Overseeing the operational processes of sales, import, and distribution within the channel.Managing marketing activities for distributors and their regional retail partners.Developing and managing the annual marketing plan in collaboration with distributors.Activating activities for the SMB channel.Acting as the key contact person for Microsoft Ireland to ensure smooth business operations.Achievements:Achieved a fourfold increase in Microsoft Office product sales.Achieved a 2.7-fold increase in Windows product sales.Successfully transitioned partner operations to local currency.Met fiscal year targets within 9 months.Received the Circle of Excellence award for achieving 146% of the sales target in FY13.

Responsibilities:Responsible for the start-up of a value-added gaming distribution company (consoles, accessories, and games).Developed the business concept.Recruited the start-up team.Established business KPIs.Created the financial model for the business.Developed a system for importing and distributing goods (120 SKUs).Established relationships with major retail chains at the top management level.Implemented a direct import scheme.Created a service and warranty support system.Managed strategic and operational activities (overseeing 23 personnel).Achievements:Successfully launched the company.Achieved a monthly turnover of $2 million from zero.Secured contracts with major retailers (MediaMarkt, Auchan, Metro, etc.).

Responsibilities:Overseeing the work of subordinate personnel (a total of 5 people, 3 of whom are regionally based).Developing and implementing KPIs and a motivation scheme.Participating in the project team responsible for establishing Sharp's Russian legal entity, including company structure, logistics, sales, and marketing.Duties:Creating and implementing business model concepts.Conducting mid- and long-term business planning, including implementation and results evaluation.Performing market and competitive analysis with the adoption of appropriate business strategies.Achievements:Increased sales of multifunctional devices by up to 20 times over 3 years (market share grew from 2% to 14%, achieving 3rd place in the market).Hired 25 new dealers.Launched sales of home theater projectors (market share increased to 10%, achieving 4th place in the market).Implemented a direct delivery scheme for spare parts from Germany, reducing delivery time from 40 days to 2 weeks.

Responsibilities:Responsible for developing a dealer network that provides optimal territory coverage.Duties:Conducting marketing research and analyzing regional potential.Participating in the business planning process (forecasting, pricing analysis).Developing and implementing seminars and exhibitions.Negotiating with key customers.Creating business programs.Managing the territory department.Organizing product training sessions for sales personnel.Writing articles and press releases for specialized publications.Additional Duties:Promoting Canon faxes and multimedia projectors.Preparing and conducting product training sessions for merchandisers.Achievements:Attracted 10 new regional companies.Increased the total sales share of regional partners from 40% to 60%.Achieved sales targets with an average budget set at 120% year-over-year growth.Maintained a market share of 25% (1st place).

Bachelor, Cybernetics And Automation Of Food Manufacturing, 4,2

Cerificate, Marketing On Enterprise

Certificate, Management