Farhan Akhtar Email & Phone Number

Mumbai, Mh, In

Kidderminster, England, United Kingdom

This was a business project as part of my dissertation. Opted it over a conventional dissertation approach to enhance real-world application and practical skill development.• Increased social media engagement by 50% within six months through targeted content creation and community engagement strategies.• Conducted a comprehensive website audit, resulting in the identification of key improvement areas and informing the design of a user-friendly website.• Assisted in the development of website design concepts and proposals based on competitor analysis and market trends.• Evaluated digital marketing campaigns, resulting in a 25% improvement in click-through rates and a 20% increase in conversion rates.• Collaborated with developers to create mockups and prototypes for website redesign, ensuring alignment with company objectives and brand identity.

Birmingham, England, United Kingdom

• Worked on a short-term project focused on curating high-quality, engaging, and brand-consistent content for Sport4Life's social media platforms.• Collaborated with the content creation team to ensure that all materials are in line with Sport4Life's brand identity and values.• Analyzed social media trends and audience preferences to optimize content delivery and increase audience engagement.

Kota, Rajasthan, India

• Developed and executed paid search campaigns on Google Ads to drive website traffic and leads.• Conducted extensive keyword research, created ad copy, managed bids, and allocated budget to ensure maximum return on ad spend (ROAS).• Utilized HubSpot for campaign management and to synchronize marketing efforts across various platforms.• Closely monitored campaign performance using Google Analytics and HubSpot, and identified areas for optimization. • Collaborated with other teams such as designers, developers, and analytics teams, to ensure campaigns aligned with broader marketing and business goals.• Provided regular reports and updates on campaign performance, including KPIs, metrics, and ROI.• Participated in team meetings and brainstorming sessions to identify new opportunities and areas for improvement.• Maintained a strong understanding of the target market, audience, and industry trends to ensure campaigns are relevant and effective.

Mumbai, Maharashtra, India

• Planned, executed social media content for Cafe’s and Restaurants.• Filmed video content for in-house and Social Media channels.• Assisted 14 establishments in curating their Social Media content and provided recommendations thatgenerated an average of $10k each in additional sales in 6 months.

Master'S Degree, Strategic Digital Marketing, Distinction

AACSB, EQUIS, AMBA Accredited.

Bachelor'S Degree, Filmmaking

Major: Screenwriting