Aki Araki Email & Phone Number

Tokyo

https://www.humbird.biz

Tokyo, Japan

Johnson Controls-Hitachi Air Conditioning is a joint venture company between Hitachi Appliance and Johnson Controls with 14,000 employees globally. I am leading a team of 4 to plan and execute both public and employee communications.-Developed communication platform and created stories and messages for global stakeholders.-Planned and executed strategic executive communications to drive company initiatives.-Formed a team and turned around communication policy and processes.

Tokyo, Japan

For joint venture formation project, I planned and executed the complete public and employee communication for Hitachi Ltd., Hitachi Appliance and Johnson Controls. -Led team of 4 to plan and prepare new company’s web site, portal, employee event, employee kit and brand guidelines.-Presented status of communication initiatives to executives of Johnson Controls.-Developed new brand and communication guidelines and coordinated calls for 20 sites globally to deploy.

Within 23 Wards, Tokyo, Japan

I was a Supervisor to strengthen customer engagement and improve efficiencies for administrative work at a 20-person start-up company. -Planned and executed integrated marketing communication to drive sales at major online stores, including Amazon, and high-end retail shops, including Isetan and Barneys New York. -Turned around struggling operations and achieved 200% growth in sales at Amazon. -Led logistics operation and improved its efficiency and quality.

Within 23 Wards, Tokyo, Japan

I was a PR Supervisor to support the development of corporate communication, CEO PR and product communication strategies for Nestlé Japan. -Crafted strategies for CEO PR of Nestlé Japan and supported execution to strengthen his image. -Developed and executed creative PR plan for “Good-bye Instant Coffee” campaign for Nescafe to change brand perception. -Led creative communications plan for Mon Petite, a cat food brand, to refresh its brand perception. Set up a special restaurant for cat lovers, “Mon Petite Restaurant” and generated excitement.

Within 23 Wards, Tokyo, Japan

I was a PR manager on a wide variety of initiatives and pitched stories to a range of media to turn around negative perceptions and help grow the business. I built solid media relations with key industry, business and consumer media in Japan, in addition to US correspondents of Japanese business media.Corporate PR Manager, Corporate Communication Group（2004/04-2011/10） -Pitched global and local stories with executives to promote understanding of the company’s strategy. -Developed and executed strategic CSR PR initiatives with public sector, academia and NPOs to strengthen corporate image as one contributing to Japan and helping public sectors’ businesses grow. -Developed and executed strategic employee and workforce PR initiatives to attract best talent to hire.PR Manager, PR Group（1999/10-2004/04） -Planned and executed stories to enhance innovation leader image with Microsoft Research and professors from Japanese academia. -Planned and executed PR initiatives with non-IT partners to drive scenarios in the living room using Windows. -Led product launches PR campaign for Windows XP and Windows Vista. Engaged non-IT and industry partners to support creating marketing buzz.Marketing Manager, Small Business Development Group（1998/4-1999/9） -Ran marketing program for small business users to engage frequently. -Planned and executed quarterly IT educational seminars for small business users at 6 cities in Japan.

Bachelor Of Arts - Ba, Sociology

Marketing

Attended marketing program and had internship at trading company "MTC Group" to introduce luxury chocolate "Seattle Chocolate" in Japan.