Providing productivity coaching for professionals. Focus on professional development to become a business leader by developing tools and strategies to overcome unique challenges around executive functions and ADHD.

• TQ Intelligence (Artificial Intelligence Data Analytics Start-Up in Behavioral Health) Director, Strategy and Product DevelopmentRefined and organized business and product ideas. Developed strategic business plans and pitch decks for VCs. Defined growth path, business model, product positioning, target customers, competition analysis, marketing & sales strategy and financial projections. Collaborated with AI technology development partners and developed data acquisition and analytic processes for the product.• Greenfence (Food Industry Authentication/Certification Platform Start-Up) Market Development ManagerCreated market development plans. Developed market expansion strategy with detailed customer acquisition plans, service marketing plans, technology and resource requirement, and cost/revenue structure. Developed presentations and pitch decks for CMO to present at major conferences and investor/VC meetings.

• Performance Improvement in Retail Banking Led a productivity improvement project to enhance retail banking performance leveraging 200+ area managers (AMs). Identified top performers by analyzing the performance measurement scores and KPIs. Conducted in-depth interviews to reveal differentiating sub-activities and winning attributes. Developed AM specific winning operational structure and core competency models. Translated the findings into a performance evaluation with AM specific capability assessment, talent management with new pipeline creation and succession plans, and talent acquisition guideline with a new job profile. Created a sustainable developmental loop by promoting knowledge transfer and development.• Organizational Health & AnalysisDeveloped a human capital measurement methodology to evaluate the strategy execution capability of the line of businesses using organizational KPIs. Designed an organizational health assessment process to detect hidden issues that could impact business operations. Co-authored a chapter on organizational capital and how they can predict the firm’s operational capabilities. • Performance-Based Compensation AnalysisPerformed quantitative and qualitative analysis of the pay-for-performance structure for mortgage division. Examined critical variables used for determining mortgage officers’ compensations and correlations with individual’s performance assessments. Performed a scenario analysis for several pay-for-performance strategies and built a financial model to analyze the firm’s human capital expenditures. • Strategic Prioritization Process Implementation Designed HR Strategic Prioritization Process to help the HR core team evaluate overall project portfolio in order to effectively allocate resources and enhance collaboration. Led the team to systematically examine project criticality, resource allocation, and impact on LOB performance in order to improve department-wide productivity.

• Strategic Marketing: Brand Development for Investment Banking Division (3 months project)Developed division-wide marketing strategies for STRH to widen its customer reach. Oversaw market research firm engagement and performed a competitive analysis of competitors’ marketing plans, media tactics, and executions. Developed distinctive media vehicles for each industry and product groups depending on their positioning in the market maturity curve.• Thought Leadership Strategy for Investment Banking Division Formulated thought leadership strategies to capitalize on the bank’s market intelligence and expertise. Identified various marketing vehicles based on each group’s market positioning. Developed execution plans with contents development including media selections, reputation management, and resource requirement.

• Market Share Growth Strategy (Houston, TX) Developed a roadmap to increase H.E.B.’s market share in Houston. Dissected 7M+ population city into 35 sub-markets and identified 10 distinctive competitive landscapes. Directed market research to identify critical decision-making factors in high-income sectors. Designed new marketing strategies based on findings.• Product Sales Growth Strategy (Global)Developed sales growth strategy to achieve $300M sales goal for ORACLE’s retail product portfolio. - Analyzed global retail distribution market and evaluated Oracle’s potential sales growth in each segment. Developed cost/benefit model simulation to maximize its resources by targeting specific customers through prioritization. • Corporate & Product Brand Management (Japan & China)Conducted brand analysis for HITACHI CONSTRUCTION MACHINERY for their Chinese market expansion initiative. Managed a market research project for the Chinese market and evaluated the current brand positioning of competitors. Developed a new brand equity model created a roadmap to increase market share in China. • Scientific Leadership Mapping & Networking Strategy (North Wales, PA)Developed scientific leadership map for MERCK. Identified national and sub-national scientific leaders and segmented based on the size of influencers and their research advancement levels. Created roadmaps for Merck's science business development team to expand their networks with target scientific leaders.

• Contingency/Disaster Recovery Planning & Transition Management (Japan, China, S Korea, Australia, SE Asia)Led the multi-dimensional/cross-country project in Asia as a part of the global Y2K transition management initiative for GOLDMAN SACHS. Managed the development and implementation of transition management and strategic plans. Directed 25 project team members across 10 countries from planning through implementation.• Facility & Equipment Risk Management & Contingency Planning (Boston, MA) Managed contingency planning project for 3 out of 7 regional hospitals for CAREGROUP. Led the hospital management teams to build contingency plans for critical medical devices. Coordinated with clinical engineers to conduct and prioritize testing procedures and develop mitigation plans for highly critical devices.

• Regional Distribution Analysis Researched distribution channels in China for COCA-COLA and HEINEKEN. Researched distribution networks in China and how it is changing to expand to meet growing market needs. Identified consumer and industrial marketing channels for clients to expand their market reach. • New Market Product Execution StrategyEvaluated market potential and competitions for NTT DATA’s newly developed technology. Conducted 20+ interivews with industry experts to gain insights on market trends and potential demand growth in the next 5-10 years in the document management market. Authored businesses cases across 5 different industries based on similar technology applications. • Brand Benchmarking Examined KAO’s brand recognition in the skincare and haircare markets in China and Thailand.Identified competitor products and conducted research on customers’ decision making factors in selecting skincare and haircare products. Researched market trends and changes in customer preferences in the past few years.

• New Market Entry & New Product Development (Defense Conversion Strategy)Provided market analysis for defense/high-tech companies to enter commercial markets. Evaluated commercial viability of new and existing technologies and products. Researched market potential for clients. Studies include: gaming software market for LOCKHEED MARTIN’s 3D simulation technologies and shipping, semiconductor, equine medicine for RAYTHEON’s thermal imagers.