Alastair Kidner Email & Phone Number

Brussels, Be

London, United Kingdom

Increasingly in an award-winning ecommerce AI platform which helps brands and retailers deliver smarter customer experiences online to drive higher AOV. Typically growing AOV by +33%. The AI platform intelligently sells product bundles and collections on-site, in-store and in Google Shopping.Inspired by Amazon’s ‘Frequently Bought Together’ feature, Increasingly creates frictionless shopping experiences giving customers a super-convenient and hyper-relevant shopping experience. For more information, visit: www.increasingly.com Watch their explainer video: www.increasingly.com/explainervideo

London, United Kingdom

London, United Kingdom

During January 2016 - July 2016, my own progress and development unfortunately stalled during a period of seriously ill health. During this time though I was able still to manage a full client portfolio of 5-6 clients at any one time, as well as provide a calm, reassuring and experience management presence for my team, despite only working 6 days out of every 10.Thankfully after this period of ill health ended in July 2016, my own growth and improvement could resume as I returned to work in a full working capacity. When able to give my full attention and energy to my professional vocation I was able to reestablish and prove my experience with management in all aspects of my role within the agency, proving that I was able to take on new responsibilities and establish myself as even more of a key member of personnel for the Agency's prospects.Taking on the new role of Account Director I now responded directly into the Managing Partners of the Agency, as well as the Client Services Director across all client management queries. New responsibilities included budgeting, forecasting, assistance with invoicing as well as becoming the new escalation point for Affiliate client queries and issues.During this time I continued to grow both personally and professionally. I undertook and achieved high scores in further Qualifications, including the IPA Advanced Course and becoming Google Analytics certified. Additionally I began to grow my own presence as a voice within the Performance and Affiliate Marketing industry, contributing to the the Drum Network online in April 2017 and the IAB Lifetime Value Whitepaper in November 2017, among others.

London, United Kingdom

After only 6 months in the role of Account Manager, it was decided that I had shown sufficient ability, knowledge and future potential with my current client & management responsibilities to merit an immediate promotion to Senior Account Manager. Promotion to Senior Account Manager was made official with new levels of involvement in Client procurement and establishment of International expansion within the agency.My new level of involvement with the new business side of the Agency ensured I became the first choice of the Management team for new business proposal feedback within the Affiliate sector for the agency, leading a majority of client proposals in meetings and presentations both with leads and evolution of current client work.I also became a key member in our work for APAC International expansion. Working with the International Account Manager, firstly with training, strategy and new client prospecting during a 6 week period in the UK, then by providing the immediate liaison to the IAM when feet were on the ground in AU, we our new client portfolio within the Oceanic marketplace grew to 5 by the end of 2015. Our work out there and my own involvement in this process was solidified with my own outbound trip to Brisbane and Sydney in 10/2015.Despite balancing a full client portfolio, acting as key cog in Australian expansion, managing a team of 4 active, experienced Affiliate professionals and being the spearhead for new Client proposals, I was still able to think about my own personal development and thirst for knowledge expansion. During this period I completed numerous qualifications, including the IPA - Institute of Practitioners of Advertising - Foundation Certificate and the Google Squared Online course. I also took the lead on and organised a Navigate Breakfast Performance Seminar, taking place in Belgravia in 11/2015. My management of the Park Resorts Affiliate Programme also lead to nomination for 'Best-Managed Affiliate Programme' at the PMAs'16

London, United Kingdom

Joining Navigate Digital in August 2014, my key role immediately involved restoring consistency, balance and, above all else, performance to a wide range of Client Affiliate programmes and Performance Marketing campaigns. Stepping into a role whereby I was the senior figurehead in the Account Management team, but with a portfolio across different verticals and technological partners, I was able to provide an immediate support figure for the Account Director and a reassuring presence as a whole.Utilizing key Client management techniques I was able to not only stem the overall flow of negative performance across my client base, but grow my portfolio by giving key feedback, ideas and input with the Business Development Manager in establishing new income sources.Key responsiblities of mine involved, but were not restricted to:- Fully manage 5-6 Affiliate programme clients with a diverse brand portfolio spanning Travel, Home and Garden, Finance and Health and Fitness- Provide a senior leadership figure within the team and become the immediate figure for feedback, assistance and strategic input for the Account Director- Take an active role in procurement of new services and marketing tools for the growth of the Agency- Work with the Business Development Manager to develop an effective pitch strategy, present to prospective new partners and negotiate mutually beneficial fiscal agreements

Farringdon, London

Continued management of Key Accounts in the Mobile sector, but with added responsibilities including a broader portfolio, management of a Mobile sector team and also liasing with the Spanish Webgains Office over a number of issues. These included but were not limited to:> Coordination of a single Performance Marketing goal within the Spanish Platform> Contacting and speaking with Spanish Publishers in promoting the Webgains Spain network in a Brand capacity> Training, educating and problem solving with the Webgains Account Managers in Madrid> Expanding opportunities with Pan-European and International reach

Chancery Lane

Looking after Key Accounts in the Mobile and Mobile Recycling sector, including Fully Managing the 'Affordable Mobiles' account to a 120% uplift in 6 months. Variety of expertise in Mobile Contracts, Mobile Accessories and chiefly Mobile Recycling, not only to do with Marketing and Digital spend but also with E-Commerce and actions to improve site functionality.Skills and Job responsibilities included:> Input into Coordinated Digital Marketing Strategy and Marketing Calendar> Involvement in Brand creatives and execution> Events within the Industry to promote brand opportunities and also new Mobile launches> Budgeting for added exposure, tenancies and Commercials> Keeping track of Finances and Invoicing on a Program by Program basis

Chancery Lane, London

Working as an Account Manager at Webgains UK, the fastest growing affiliate network in Europe. Working with Clients in the Sports, Finance and Tech verticals, I was directly responsible with growing, strategising and also mitigating their Activities for the best ROI results across several Performance Marketing aspects.Conducting business in 8 countries in Europe and also the USA, my role is to manage a varied client list in providing a first class service and producing marketing solutions for thousands of companies from around the globe.

Clacton-On-Sea, Essex

Answering directly to the Finance Controller at Prestige Services, I would be heavily involved in numerous areas that were connected with the Financing of the organisation. My day to day roles and responsibilities would be to create and check Invoicing procedures, check Inventory figures against Balance figures, assist with Staff pay and help with Budgeting.

Given the responsibility for looking after the kitchen, bar, office and changing areas on my own for downtime periods, such as in the evenings or in bad weather. Otherwise main remit was to provide excellent customer services in food and drink preparation and in keeping the reputation of the club at a high standard.

My job entailed working in all facets of maintaining a successful and enterprising branch of the British Heart Foundation Charity stores. I would be involved with the sales team; the first point of influence for all the customers making their way into the shop.I also got the opportunity to showcase a number of marketing initiatives with relation to the layout of the store, including shifting a number of contemporary items such as DVDs and CDs into the advertising window.

Msc, Marketing & Financial Services

Activities and Societies: Business and Economics Society, the Student-Staff Liaison Committee representative for Marketing & Financial.

Education record