Equity Platforms, Inc. is a Public Benefit Corporation focused on building community wealth through real estate assets and blockchain technology.In my role at Equity Platforms, I lead the company's product vision and strategy, a mandate that encompasses overseeing the development and launch of new products and services for the EquityShare Crowdfunding platform.Leading a distributed team of backend, full stack (Python, Django, React, Next.js, AWS+S3), and Web3 engineers (Solidity, Ethereum) in developing the EquityShare Crowdfunding platform. EquityShare enables qualifying users to raise up to $5M for their business using Regulation 'Crowd Funding' (CF) of the Security & Exchange Commission (SEC). EquityShare tokenizes companies with income-producing real estate on the Ethereum blockchain. Our ERC-884 compliant smart contracts are written in Solidity and strictly adhere to KYC and AML compliance requirements. Created the engineering team from scratch through org planning, talent acquisition and systems development including onboarding, Agile+Scrum workflow and project implementation. Created a culture of phycological safety and results oriented. I nurtured a fail fast and fail forward culture in the org.

As Sr. EM of the Experiences squad, I directly led a team of 12 multi-disciplinary engineers supporting both Smartsheet iOS and Android appsAs a results oriented human-centric leader, I have extensively guided and mentored engineers both within and beyond my organization, facilitating career growth via sponsorship, coaching and mentorship. This effort yielded career advancement via promotions for engineers.Swift, SwiftUI, Kotlin, KMM, Java, Objective-C, Python and C++ were utilized by my cross-functional team to maintain the ecosystem of libraries and software products we were directly responsible for. I routinely code reviewed and advocated for lean development and improved testing practices by the team.Led the discovery and plan to build an API orchestration layer. I led cross-org meetings at the VP-level to get buy-in on the strategy and approach.Led and collaboratively operationalized an org-wide software EOL (End of Life) and OS (Operating System) Deprecation Policy for the broad Platform and Mobile engineering teams. The work resulted in richer clarity for engineering OS deprecation standards and approach.Led org design strategy with senior leadership and successfully led a group of 25+ engineers through the transition via effective change management strategy and people leadership. Received the highest employee net promoter score (eNPS) results from my team’s survey results relative to all other teams in my engineering org on: belonging, culture, engagement, and work/life balance.Led the technical evaluation and broad adoption of KMM (Kotlin Multiplatform Mobile) by the mobile engineering org. This streamlined engineering by enabling shared libraries of business logic across a team of over 25+ engineers, greatly increasing value delivery, reducing duplicative effort and lead time in resolving certain regressionsSignificantly increased the productivity of the team from 12 points-per-sprint to 50+ points per agile sprint; the highest in my org.

Led a high-performing team of mobile engineers responsible for iOS engineering at Starbucks. The team is responsible for the industry-leading Starbucks Rewards and Loyalty mobile platform as well as Mobile Order and Pay on iOS.Under my leadership, mobile order transaction volume grew from 14% to 30% of total order volume at U.S. company-operated retail stores. Additionally, within 5-months of joining the team, I received an award and recognition from the CTO on operational efficiency improvements I led which yielded a 40-hour/week time savings in engineering hours by the Mobile engineering org.iOS app written in Swift, SwiftUI and Objective-C. VIPER and MVVM are the principle architectural patterns by which most of the app is architected. Golang was used to develop the mocking server to serve mocked API data to all native clients (iOS and Android)Led a 14+ team responsible for the design and implementation of a natural-language user interface which enabled voice-based MOP (Mobile Order and Pay) transactions via a Siri Shortcut integration. This led to revenue growth of a +$0.89 increase in net spend per device from a previous baseline of $0.10 net spend per device. Starbucks Mobile iOS’ app had 26.2 million monthly active users at the time of this change.Partnered with the ML “Deep Brew” engineering group on the implementation of product recommendations based on tagged user order behavior data during segmented “day parts” (e.g. morning, afternoon, evening)Reduced the iOS app size by 29% under my leadership, leading to faster app downloads for mobile usersLed my org through a transition to CI/CD. Significantly increased automated test coverage of the iOS app to 85% from 0% during my leadership, which directly decreased the frequency of hotfix releases

As Engineering Manager of the Commerce team, I collaboratively led the program design, development, launch and platform scaling of Venmo Card, Venmo’s first debit card. This product enabled users to spend from their Venmo balance using a physical funding instrument. Additionally supported the scaling of Venmo Card to $200MM in TPV (Total Payment Volume) in just 5-months post-launch. Lead, coached and managed a product engineering team (Commerce - iOS) distributed in 3 different cities (NYC, Chicago, San Francisco). Directly responsible for the mobile engineering team that delivered revenue generating features for Venmo’s iOS platform (Commerce squad)Nurtured and established a highly productive, collaborative and inclusionary culture within engineering during my tenure. Helped to lead efforts in standing up a cross-functional engineering team in Chicago.Managed both the ‘Pay With Venmo’ and ‘Venmo Card’ delivery teams (engineering) in Commerce at VenmoWhile coordinating with cross-functional teams, led the delivery of an instant transfer fee increase feature (on iOS-native team) which accounted for a spectacular increase in revenue, having broad earnings impact for Venmo+PayPal.

Headed up development of the new CNBC iOS app redesign; with the assistance of the broader team, rewrote the app in Swift using MVVM.Development lead on several large-scale features in the CNBC appSignificantly increased app (current in-market 4.6.x app) stability from 93.1% crash-free users to 99.88%Pioneered a new Design-to-Implementation workflow for the Design and iOS Engineering teams - netted a roughly 83% increase (time-bound, empirical) in the speed of implementing design comps in XcodeMentored and help train more junior iOS developers on the teamManaged the development efforts for the new CarPlay experience.Help lead talent acquisition efforts (interviews, authoring and coordinating coding exercises) for the tvOS and iOS teams.

Managing both the team and the global technical direction of iOS at The Huffington Post.

Oversaw development of all consumer facing iOS mobile products.

Develop, modify, support and maintain iOS application infrastructure for multiple shipping products as well as new product opportunities.

Stylesight is now formally, WGSN.Lead all mobile projects and initiatives in the mobile department; Directly influenced the company’s mobile product directionReleased version updates to the company’s preeminent Stylesight Style Traveler iPhone app which included updates for iOS 7 at the time of it’s release. The version updates resolved various bugs and general software instability ranging from the UI and data model inconsistencies to memory management issuesHeavily profiled the Stylesight Style Traveler iPhone app which highlighted areas for optimizationMitigated and resolved many bugs on the company’s native Android app, Stylesight News.Heavily utilized DDMS and the Android Debug Monitor to debug the Android Stylesight News appHeaded-up processes I introduced to the technical team such as introduction to different Mobile QA processes (variouswhite and grey box testing approaches), automation and TDD. This included having ad-hoc discussions and giving brief presentations

Worked with a team of senior and junior developers to develop and maintain various native iOS projects. Experienced with Objective-C, Cocoa, Cocoa Touch, UIKit, Foundation and iOS SDK 5/6/7In-depth experience in application submission and provisioning proceduresWorked on extending company iOS libraries (CameraKit using AVFoundation, CoreVideo, CoreMedia in addition to others)Thorough understanding of the Apple Human Interface Guidelines and App Store Submission guidelines

MobileArchitected and lead development of 4 medium scale mobile (3 iOS, 2 Android) apps currently available in the Apple App store and Android MarketplaceExtensive knowledge of REST and SOAP based web service architecturesExperienced and well-versed in application architecture and design in the mobile development contexts. This included but wasn’t limited to using MVC, delegation and many design patterns such as Strategy, Proxy, Adapter, Momento, Factory and Singleton patterns.WebBuilt the #1 most popular casino slots game on Facebook (team was comprised of 2 developers, including myself), Time Travel SlotsDeveloped solely from the ground up an internationalized small-medium sized website for Scholastic Family Portal; Used CakePHP for the backend frameworkLead development on various front-end projects ranging from i18n localized websites built with the CakePHP framework to Flash games implementing physics engines and casino game engine algorithms to websites developed with responsive design using HTML5, CSS3 media queries and JavaScript; Extensive experience implementing JavaScript OOD/OOP meta-design patternsBuilt various web components including custom YouTube modules and Facebook applications in JavaScript using the module patternWrote a framework for quickly developing new casino-based mini games of 4 predefined game mechanics; Heavily used template, factory and strategy design patterns in it’s developmentWorked alongside .NET developer in developing a version update to a Flex RIA which included developing an image up- load/cropping/resize utility from scratch in the Flex Component LifecycleLead initial development of the company’s current website; Used HTML5, AJAX, CSS3, JavaScript and Wordpress in its developmentGave department-wide presentations on various web-based, unix, OOP & OOD/A (Object Oriented Programming and Object Oriented Design and Analysis) topics which included The Responsive Web, shebang and Design Patterns

Technology consultant. Worked primarily on contract positions in front-end web-based technologies such as ActionScript, JavaScript DHTML, AJAX and HTML/CSS.Projects ranged from web-based DTHML/JavaScript sites (i.e. large website for Scholastic Read180) to complex enterprise-level ActionScript applications using OOP design and analysis principles (i.e. enterprise e-Learning app for CUNY built at Kognito Interactive)

Utilized various ActionScript OOP design patterns such as MVC, Command, Mediator and Singelton patterns to develop Large-Scale eLearning solutions for clientsDeveloped an interactive quiz engine with ActionScript & XML to tests learners on client-developed course contentDeveloped functionality and interactivity for immersive 2D environment scenes illustrated by designers utilizing ActionScript animation engines, Animation Mathematics and Object Oriented Programmed activity architectureBuilt various components in ActionScript and XMLWorked on a team of ActionScript developers under a project manager’s guidelines to see projects through the full development lifecycle. From Spec’ing (UML & Documentation) through QA and Deployment

Digital Media . Interactive . Web . E-Commerce . RIA . Mobile Application Development . ConsultingWorked with clients to develop and execute new media marketing initiativesDeveloped Interactive Online Experiences for clients Developed E-commerce/Online Retail presences for clients utilizing dynamic database-driven development models and leveraging this with effective client-side usability, functionality and designUtilizeed Flash, Object Oriented (OOP) ActionScript 3.0, XML, JavaScript (jQuery), XHTML, PHP/MySQL & CSS web technologiesDesign Brand Identity & Branding Collateral for newly formed and established brands.Designed Graphics for print campaigns, advertising collateral, email campaigns and more.

Redeveloping all company's websites and online properties (Websites, Social & Micro-Social Networks, E-Commerce)Utilizing the Flash/ActionScript front-end technology to leverage newly developed engaging interactive user experiences with functional requirements set by the company's business model for the respective websitesDevelop RIA's to manage back-end processes and facilitate optimal efficiency.Design print promotional campaignsDevelop company's entire e-commerce online retail property for added revenue channel of the company's apparel & equipment sales

Assisted in developing proposals for RFPs from perspective high profile clients & current clientsDeveloped application/program schematics, UML, wire frames & graphical compsAttended and led perspective client meetings for the purposes of informing clients of new media development strategies (i.e. Interactive, Mobile Initiatives, Viral Marketing Campaigns)Analyzed perspective client online potential and developed solutions and strategic deliverables for Return On Investment (ROI)Managed and organized client assets and website pre-development collateralOptimized and encoded video content to append to set project criteriaGraphically manipulated and optimized client assets for online deployment using industry standard tools (i.e. Photoshop,Illustrator)

Designed multi-directional pattern-based designs for children under garments and sleep-wear for Walmart and Target.