Assistant Vice President, Brand And Product
Abuja, Federal Capital Territory, Nigeria
• Led the end-to-end design of digital products, including web and mobile applications, with a focus on user-centric design and brand consistency.• Developed and executed the company’s brand strategy, overseeing the creation of brand guidelines and ensuring cohesive representation across all digital platforms.• Managed a team of brand specialists, driving initiatives that improved both user experience and brand alignment, resulting in an increase across all products.• Designed and implemented scalable products, streamlining product development processes and ensuring uniformity in design across multiple platforms.