• Partnered with stakeholders from various departments, ensuring cohesive brand messaging while optimizing product design for a youth-oriented demographic.• Developed prototypes and user flows, regularly iterating based on user feedback and analytics.

• Led the end-to-end design of digital products, including web and mobile applications, with a focus on user-centric design and brand consistency.• Developed and executed the company’s brand strategy, overseeing the creation of brand guidelines and ensuring cohesive representation across all digital platforms.• Managed a team of brand specialists, driving initiatives that improved both user experience and brand alignment, resulting in an increase across all products.• Designed and implemented scalable products, streamlining product development processes and ensuring uniformity in design across multiple platforms.

• Led branding efforts during the redesign of the company’s website and mobile applications, ensuring that the new designs aligned with the strategic vision and business goals.• Reimagined the brand experience across all platforms, focusing on enhancing the user interface and simplifying the design to cater to a all audiences.

• Worked closely with stakeholders to align product design with the company’s brand positioning, creating a unified look and feel that improved customer trust and engagement.• Contributed to the creation of visual assets for marketing and communications, enhancing the overall brand narrative.• Led product design efforts for a mobile banking app, working closely with the product management team to implement a user-centered design process that improved account onboarding and user retention by 25%.• Designed a Mutual Fund Portal, simplifying complex financial services through intuitive UI, increasing customer engagement and trust.

Initiated and crafted a new online experience to match the feel of non-profit organisations and make emphasis on the girl child. Developed a branding guidelines booklet for the organisation and created designs with the aim of sensitising the African society on the need for girl child education.

• A key player in creating and updating designs for the university website and social media accounts. Through strategic ideas, created content for marketing.• Represented the university at the 2018 Career & Graduate Fair• Wrote articles for publication on the university website