 Managed database and customer behaviour analysis, including target audience analysis and Datamart preparation.  Developed data analysis templates for efficient processing.  Planned and executed TTZ processes (cleaning, deduplication, and enrichment).  Designed and documented process flows, customer scenarios, and integration.  Conducted weekly tracking of project tasks with stakeholders, including creating and managing to-do lists, project work plans, and… Show more  Managed database and customer behaviour analysis, including target audience analysis and Datamart preparation.  Developed data analysis templates for efficient processing.  Planned and executed TTZ processes (cleaning, deduplication, and enrichment).  Designed and documented process flows, customer scenarios, and integration.  Conducted weekly tracking of project tasks with stakeholders, including creating and managing to-do lists, project work plans, and action plans.  Planned and implemented customer loyalty programs to enhance retention.  Prepared and distributed meeting notes and action items to stakeholders.  Generated weekly, monthly, and annual CRM analysis reports across various sectors (Retail, Home Appliances, Textile, Tourism).  Created target audiences for customer analyses and marketing campaigns.  Compiled and presented the annual CRM feasibility report.  Configured and executed weekly and monthly CRM campaigns using Oracle/Eloqua, SMC/SAP, and Microsoft/Dynamics platforms.  Managed campaign SMS notifications through JetSMS and related services operations using Visio.  Supervised and ensured compliance with KVKK (Personal Data Protection Law) and permission processes, including testing and integration,  Tested and implemented new campaign concepts.  Prepared and uploaded ad audiences to platforms like Google, Facebook, and TikTok.  Established and tracked KPIs on a quarterly and annual basis.  Developed and tested customer behaviour scenarios for optimization.  Designed and monitored EVAM (Event and Action Manager) scenarios on a weekly basis.  Created and managed UTM links for campaign tracking via Adobe Analytics Show less

 Led an operational support team of 22 members, including shift scheduling, performance management, and overseeing promotions.  Executed performance processes by developing team objectives aligned with organizational goals and product support strategies.  Facilitated effective inter-team communication and task sharing.  Empowered team members to become a self-organized unit, fostering independence and accountability.  Collaborated with management to lead team… Show more  Led an operational support team of 22 members, including shift scheduling, performance management, and overseeing promotions.  Executed performance processes by developing team objectives aligned with organizational goals and product support strategies.  Facilitated effective inter-team communication and task sharing.  Empowered team members to become a self-organized unit, fostering independence and accountability.  Collaborated with management to lead team priority reviews and align on strategic goals. Documented operational processes for the central betting system to ensure clarity and consistency.  Acted swiftly to resolve issues by liaising with the system owner, Scientific Games, and communicated solutions to relevant channels.  Managed stakeholder expectations by focusing on key deliverables within the Scientific Games betting domain.  Ensured coordination between IT and other departments for seamless project execution.  Coordinated the team to meet KPIs by resolving dealer support line jiras in a timely manner.  Served as the Single Point of Contact (SPOC) for all internal and external parties.  Managed the entire project lifecycle, including project planning, scheduling, resource acquisition, and management.  Collaborated with external companies and institutions, ensuring effective internal coordination on critical projects.  Initiated and managed change requests to Scientific Games, conducting necessary meetings to address requests from other parties.  Monitored and tested new software versions and add-ons to ensure quality and functionality. Show less

 Managed reporting, system analysis, system monitoring, and data transfer between Spor Toto Organization Presidency and Şans Girişim Ortak Girişim.  Oversaw daily operational monitoring and management of the Java/C-based, Oracle DB-supported Scientific Games Sports Betting System.  Provided L1 level problem-solving support and escalated L2-L3 level issues as needed.  Developed and implemented system alarm scripts and additional reporting scripts, ensuring… Show more  Managed reporting, system analysis, system monitoring, and data transfer between Spor Toto Organization Presidency and Şans Girişim Ortak Girişim.  Oversaw daily operational monitoring and management of the Java/C-based, Oracle DB-supported Scientific Games Sports Betting System.  Provided L1 level problem-solving support and escalated L2-L3 level issues as needed.  Developed and implemented system alarm scripts and additional reporting scripts, ensuring continuous monitoring and follow-up.  Participated in the project development and testing processes to ensure successful execution and delivery.  Documented RPA robotic processes and verified test results to maintain accuracy and functionality.  Supported retailer support line and virtual agent requests through the Jira service, ensuring timely and effective resolution.  Collaborated with the Scientific Games Support Team to resolve system-related issues promptly. Show less