Established editorial direction and developing strategies and style guidlines for the whole content of FIMELA.COM including text, photo and video. Make sure the website performance based on numberr of pageviews and user of FIMELA.COMWorking closely with sales to create the best bussines model for FIMELA.COM.Working closely with marketing team to create a voice and awarness for FIMELA.COM.Manage the department budget.

Thinking creatively to get the best innovative strategies to make sure your marketing campaign hit the right target in the effective ways.

ShopBack is a Singaporean-headed e-commerce startup that utilises the cashback reward program. They hired me for preparing their blog. My responsibilities is coordinate the content planning and strategy, SEO, affiliates and partnerships.

SKILL EXPERIENCEContent ManagementMy job in Yahoo Indonesia is taking care of Yahoo SHE content. I create content such as video with fashion and beauty themes by collaborating with several beauty product brands as well as well-known e-commerce sites.Moreover, I also create original content that includes direct user involvement (user generated content). Several sample of user generated content are; Look of the Day, article that talk about daily user outfit and clothing.My daily activity in Yahoo include:Monitor and Improve the performance of Yahoo SHE on regular basis. I responsible in ensuring the rate of pageviews, users and time spent on Yahoo SHE is according to the target settled by the company.Enhance partnership with business partner and sponsors for better business growthCollaborating with sales and marketing team to ensure the alignment of content and product development with market demand which will significantly influencing Yahoo businessPROJECT EXPERIENCE-Shoptacular-Shoptacular is the first Yahoo online and offline bazzar. In this project, I was one of the core member who defines the details activity, dealing with partners and tenant, as well as sponsorships. Moreover, I responsible for the offline bazzar and all content articles related to shoptacular.-Community-Initiated the first community gathering in Yahoo Indonesia to accommodate discussion between yahoo users. Several community projects that I've worked so far includes; talkshow about baby blue and beauty class, and Hijab classApart taking part as project member, I also took part in partnership and negotiation with sponsors such as e-commerce and beauty product