Julia Akinshyna Email and Phone Number
Julia Akinshyna is a CMO | Head of Ecommerce | Head of Digital at Digital Standart. She possess expertise in microsoft office, e commerce, training, google analytics, sales. She is proficient in English.
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Chief Marketing OfficerDigital Standart Jul 2022 - PresentКиев, Украина -
ConsaltingПредприниматель Feb 2022 - Present
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Head Of EcommerceRingoo, A Part Of Fozzy Group Jan 2021 - Feb 2022Киев, УкраинаMain goals:- strategic and tactical Internet business management- sales: organization of the contact center, optimization and automation of business processes, increase in sales, start of sales of additional services and services, development and implementation of systems for processing customer requests- commercial functions: development of pricing policy and implementation of pricing systems, including monitoring of competitors- negotiations: with key partners in Internet marketing, banks, logistics partners, developers- personnel: team building, organizational structure, development of a motivation system- finance: forecasting, planning, budgeting -
Head Of EcommerceVisage Distribution / Bomond Group Nov 2019 - Jan 2021Киев, УкраинаMain goals:- online store management: optimization of processes and resources- managing all traffic: scheduling the work of internal specialists and managing external contractors, including the IT team- forecasts, P&L, development strategy- negotiations with negotiations, improvement of conditions, conclusion of contracts and management of integration: marketplaces, CPA networks, additional services for the siteAchievements:- about 30% growth YTD indicators- substantiation and management of the online store warehouse, implementation of transparent and understandable reporting- technical documentation for the implementation of a new site- implementation OKR work method for the team- nurturing 2 juniors in internet marketing -
Head Of EcommerceLacoste / Super Step Mar 2018 - Nov 2019KyivMain goals:- implementation of an omnichannel strategy and global standards with a new IT contractor and team abroad- optimization and automation of existing business processes- formation of a digital strategy and forecast for both projects- control of all digital channels- search and management of contractors, cooperation with foreign teams (Turkey, Russia)Achievements:- transition to a cloud solution, which made it possible to have realtime data on balances and sales (all warehouses and stores)- organization of tenders, start and optimization of the work of for PPC and email marketing agencies- description of the technical assignment of back and front for the launch of a new site- turnover indicators increased more than 3 times for both projects
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Head Of EcommerceSanahunt Feb 2018 - Mar 2018KyivTasks:- building and optimizing the work of subordinate departments (photo studio, call center, delivery service, content)- joint work with the site developer and 1C specialists to eliminate problems and add new functionsAchievements:- mathematical calculation of the load and justification of the need for a second inhouse photo studio; estimate and payback- motivated photo studio team- elimination of bugs and revision of more than 10 main bundles / functions between the site and 1C- participation in the development of motivation for the couriers of the company
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Head Of E-CommerceVd One Jun 2017 - Jan 2018Kiev Region, UkraineTasks: - development of marketing and digital brand strategies- reorganization of the online store - work with contractors (programmers, PPC, SEO, SMM, E-mail) - regular review and correction action plan Achievements: - conversion rate increased 4-fold- basic indicators (length of stay on the site, number of pages viewed, the number of returning users) increased 2-fold - bounce rate decreased by 20% - revenue increased 3-fold
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Digital ExpertEvo Sep 2014 - May 2017Kiev Region, UkraineTasks:- development of marketing strategies for client sites- strategic planning and project management- implementation of the promotion strategy in accordance with established priorities- growth of key indicators of customer sites (conversion, GMV, ROI, ROMI, LTV)- training of department assistants- speaker on webinars for company clientsAchievements:- more than 100 successful Internet projects- growth of at least 1 key indicator of the site in 2 and more times for each client
Julia Akinshyna Skills
Julia Akinshyna Education Details
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Ntuu KpiManagement
Frequently Asked Questions about Julia Akinshyna
What company does Julia Akinshyna work for?
Julia Akinshyna works for Digital Standart
What is Julia Akinshyna's role at the current company?
Julia Akinshyna's current role is CMO | Head of Ecommerce | Head of Digital.
What schools did Julia Akinshyna attend?
Julia Akinshyna attended Ntuu Kpi.
What skills is Julia Akinshyna known for?
Julia Akinshyna has skills like Microsoft Office, E Commerce, Training, Google Analytics, Sales.
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