- Led Product Analytics to overhaul player app experience via experimentation, resulting in improved retention, engagement and ROI on marketing initiatives- Evaluated gameplay unit economics and identified key opportunities to improve business profitability- Worked closely with c-suite for strategic decision-making by providing data-driven insights and actionable recommendations, targetting profitibality within 4 quarters

- Identified strategic growth opportunities using quantitative analysis, data visualization and storytelling- Successfully influenced the product roadmap for Instagram-Audio and Reels-Camera teams to prioritize high impact growth opportunities and divest from areas with low impact- Presented insights to a team of 70+ XFNs to prioritize investment in ‘Saved Audio’, driving 100k daily incremental product adoption- Conducted Statistical Analysis to help leadership, business partners and engineers understand impact of gallery-first feature on product conversion funnel; impacting 75Mn people daily and materially solve business-critical gaps in knowledge

- Led the insights sprint for conversational marketing team to identify optimization opportunities for the complex multi-channel outbound communication strategy; impacting 60Mn+ customers monthly over Email, SMS and Notifications-Findings from a comprehensive evaluation of the web notification engine system helped improve the customer shopping experience & conversion rates; impacting 3.3 Mn monthly customers and drove $7.5 Mn incremental annual revenue- Developed a Python-SQL powered automated self-service dashboard to empower stakeholders in understanding A/B test experiment results. Led to an increase in accuracy & reduced result turnaround time by 95%. Supported 500+ experiments in a year

- Compiled and maintained daily customer web activity for senior management review. Led OKR sprints to identify the goal metric for the team and incorporate in the review dashboard- Presented (& prioritized) impact of personalized web experience on user activity & spending behavior. Conducted an 80-20 RFM analysis, customer profiling & clustering to estimate impact; pivoting product roadmap and driving $10Mn incremental revenue

Evaluated business performance & provided actionable recommendations to grow annual revenue by 16%. Identifying relationship between store sales performance & 20+ key drivers using Regression & Correlation analysis

- Executed business due diligence of 600+ technology startups, leading to 5 startups signing up for the mentorship program- Communicated technical details to non-tech investors and partner funds; resulting in 4 successful investments