•Oversee brand development and creative direction, ensuring alignment with cultural trends and market demands.•Fashion Design & Product Launches: Partnered with international producer Vegyn for his Indonesia tour, known for work with Frank Ocean, Burberry, and A$AP Rocky. Collaborated with Iwa K to evoke nostalgia through themed promotions and worked with Iqbaal Ramadhan for the movie Mencuri Raden Saleh, achieving notable sales success.•Endorsed by global icons like Drake, Bones, and Iqbaal Ramadhan, and featured across top-tier media outlets including Vogue, Hypebeast, Complex Magazine. These high-profile collaborations and media placements have significantly elevated brand visibility and credibility in the fashion industry.•Expanded brand reach through international and local pop-up events in key cities like Amsterdam, Bali, and Jakarta, creating immersive experiences that connect directly with diverse audiences and strengthen global brand presence.

•Coordinated project logistics and managed artist relations for the "Levi's 501® Experience Pop Up," successfully increasing brand engagement and drawing significant foot traffic during Levi's 150th anniversary celebration.•Contributed to the "Baked Anywhere" campaign, aligning creative strategies with brand vision, which helped showcase Bali's culinary scene and resulted in heightened local interest and participation.•Oversaw logistics for "Hypebeast Sounds Live," ensuring a successful campaign that strengthened local music presence and attracted a diverse audience.•Assisted in the execution of "Hypetalks Vol. 2," a collaborative event with OPPO Indonesia, which fostered engaging discussions on creativity and culture, enhancing community engagement and brand visibility.

•Designed and developed merchandise for Mencuri Raden Saleh, achieving 600+ shirt sales in just two days.•Devised innovative marketing strategies that elevated audience engagement through strategic artist collaborations and captivating promotional events.•Oversaw production and fulfillment processes, guaranteeing exceptional quality and timely delivery, significantly enhancing customer satisfaction.

PLUS ONE was established to support the flourishing hip-hop music industry in Indonesia through live events, artist showcases, and engaging daily content on Instagram. As the Creative Director, I was responsible for conceptualizing and executing innovative marketing strategies to attract audiences to our events and merchandise. This role involved overseeing the design process and ensuring that all creative outputs aligned with our brand vision, driving consumer engagement and enhancing our presence in the music scene.