- Directly managed Marketing, Development, and Patron Services departments including the budget, campaign development, and monitoring of each department, and the hiring, training, and performance monitoring of department staff- Collaborated with the Board of Directors and Executive Leadership on the development of the organization’s 2018-2021 strategic plan with a specific focus on revenue generation and audience development and retention.- Grew annual donor base by 55% through the implementation of mid-purchase and post-show email donation requests to current audience base- Successfully negotiated multi-year gift agreements with key major donors and foundations

- Increased ticket revenue by 136% through digital media, radio, print, social media, and e-mail marketing campaigns supported by audience data and targeted pricing incentives- Grew season subscriptions by 87% and increased re-attendance threefold by pioneering behaviour-based database marketing within the organization- Managed and approved all marketing and communications materials including brochures, website copy, press releases, advertisements, posters, and playbills- Produced and edited print and digital development materials including annual reports, case for supports, fundraising proposals, individual giving campaign materials, and recognition listings

- Supported average revenue growth of 35% per year through client management, website development, search engine optimization, and digital advertising campaigns- Successfully project managed eight website development projects for local, national, and government clients - Produced project proposals and scope of project agreements for a range of clients including theatres, galleries, natural heritage sites, and festivals based on organizational requirements and consultation

- Project managed a box office portal accessing 11 box office systems in real time to deliver a single point of access for users to purchase tickets from over 200 venues - Led a team to deliver and promote a year-round listings and ticketing website, based on the portal technology, resulting in a 58% increase in sales and a 56% increase in revenue on the previous year- Developed and implemented a content-driven, integrated marketing campaign leading to a 24% increase in unique visits to the website over the previous year- Spearheaded the development of a white label Facebook ticketing application built on the portal technology in collaboration with multiple stakeholders

- Provided data analysis for multiple arts organizations across Scotland on an ad-hoc basis- Manipulated internally and externally sourced data to create useable and relevant reporting

- Selected by the Japanese Government to serve as the sole native English speaker across two schools teaching over 1300 students with ten different teachers- Created supplementary lessons and activities to enhance and support the learning experience and to deliver interactive Oral Communication classes- Coached students who were taking various levels of EIKEN (English proficiency test) with all students coached passing- Promoted the use of English and cross cultural relations through weekly in-school English clubs and led student-assisted workshops during the school cultural festival

- Conducted and presented research projects to subscribing organizations based on analysis of audience data to critically assess annual performance and inform marketing strategies- Oversaw a large scale multi-organization database that allowed reporting on aggregated and organization specific audience data across the east of Scotland

- Produced, edited and analysed a wide variety of B2B and B2C e-marketing communications for The Audience Business and its subscribers- Managed the population of the ‘Edinburgh’s Festivals’ website as part of a joint project to deliver the first web site that served as a one-stop-shop for the cities major arts festivals - Organized the annual tourism trade festivals information event, connecting festival marketing teams with key tourism stakeholders in the city