Anna Minton Email & Phone Number

Cleveland, Ohio, United States

• Develop and implement comprehensive digital marketing strategies to elevate brand awareness, engagement, and conversion rates• Manage and optimize the company's paid and organic digital presence across all channels• Oversee website management, including content updates, user experience improvements, and performance optimization• Direct social media strategy and execution, ensuring consistent brand messaging and audience growth• Lead Search Engine Marketing (SEM) campaigns, including paid search advertising • Drive Search Engine Optimization (SEO) efforts to improve organic search rankings and visibility• Plan, execute, and manage email marketing campaigns to nurture leads and drive customer engagement• Analyze digital marketing performance metrics and ROI, providing actionable insights to stakeholders• Stay abreast of digital marketing trends and technologies, implementing innovative strategies to maintain a competitive edge• Collaborate with cross-functional teams to ensure integrated marketing efforts across all channels

Cleveland, Ohio, United States

Internal Marketing and Content Creation:- Spearheaded comprehensive internal marketing initiatives across all social media platforms- Orchestrated internal organic social media campaigns, optimizing reach and engagement metrics, increasing engagement across platforms by over 40%Client Relations and Communication:- Managed end-to-end client relations, fostering positive and enduring partnerships.- Led client meetings, demonstrating expertise in articulating strategies and addressing client needs.- Crafted persuasive ad copy for clients across diverse channels such as social media, SEM, native advertising, etc., driving effective communication and brand messaging.Digital Marketing Expertise:- Executed and optimized email marketing campaigns, paid and organic social media campaigns, and more, delivering targeted and results-driven communication.- Proficiently managed Google Ad You accounts, ensuring strategic alignment with overall campaign objectives, with an average CTR of 11% for all managed client campaigns

Nelsonville, Ohio, United States

- Strategically communicated plans for the rollout of the new 2022 Growing Home Fellowship to promote retention in the education sector within Appalachian Ohio and new plans for public funds across the Appalachian Ohio region- specifically the "I'm a Child of Appalachia" fund- Managed social media presence for the FAO organization, as well as eight separate community funds under the FAO media programs, including all press releases for grant initiatives, scholarships, and public funds announcements

Columbus, Ohio Metropolitan Area

- Procured social media presences as well as marketing plans and communications kits for the WDBCO office and the OhioMeansJobs Center for Columbus-Franklin County- Produced and Executed the development of Workforce 3.0, a monthly web show interviewing CEOs and business executives regarding workforce topics while serving as a communications liaison to area employers, including Krogers, Cigna Health Insurance, and ThirtyOne Gifts, for the execution of OhioMeansJobs Center of Franklin County

Master Of Public Administration - Mpa, Non-Profit/Public/Organizational Management

Activities and Societies: -Voinovich School for Leadership and Public Affairs Fellow -Graduate Research Assistant in Economic Development

Bachelor Of Arts In Journalism And Bachelors Of Political Science

Activities and Societies: -Honors and Writing Scholar -Summer in New York Program- networking with 11+ companies on marketing strategy.