Aleksei Koniashin Email & Phone Number

Delivering digital strategy to B2C and B2B insurance products promotion. Implementation data-driven approach to attract the target audience (ML, first-party data) [TOP 5 Russian digitally mature unsurance organizations] [Top 10 in Search Visibility index 2021], [Top 1 of the website quality index among insurance companies]**Performance marketing-**Control distribution of advertising instruments **(**Paid Search, Paid Social, OLV, Display, Api/ Affiliate partner) and SEO-Promotion of offices at GIS services with a unit account at Rocket Data/Hotmaps-Purchasing of audience segments with post-view/click analytics-Testing of new promotion channels and mechanics-Implementation of Predictive Machine Learning approach for traffic attraction-Special projects launching**People Management**-Manage digital (+21 people, SEO, Affiliates, API, Analysts, PR, Design Admin) and crossfunctioanl projects teams-Budgeting and forcasting short-term and long-term business metrics-KPI metrics execution control and fixing business processes-Working in the SAFe framework **Product management-**OWOX implementation of end-to-end analytics (post click/post view), attribution and BI reporting-Monitoring the effectiveness of metrics by:- to customers (New, Return, Churn)- to revenue (LTV, CAC, Revenue)- cohort analysis and funnel conversionsAnalysis of indicators: ROI, DRR CPS, CPL, CPA, CPV, CPM, CTR.-Calculation of the unit economy for a new product-A/B testing, improvement Product pages-Building CJM-Conducting CustDev, identifying pains, hypothesizing and testing

-Setting up and implementation of a digital strategy for promoting the bank's products in paidtraffic channels-Launching and maintaining advertising campaigns-Analytics, performance monitoring and optimization of advertising campaigns-Testing new channels and attraction mechanics-Optimization of landing pages to increase the efficiency of placements-KPI execution control-Control of the agency's work-Optimization of internal business processes.-Document flow management (invoices, appendices, contracts)

Provide clients support for agency services (contextual advertising, search engine optimization, web analytics, advertising on social networks, development and refinement of websites, development of customer relations) (bank Uralsib, bank Vostok, Tele2)-Strategic planning and setting up media plans of advertising campaigns-Placement of contextual advertising in Yandex systems.Yandex. Direct, Runner, Google AdWords, advertising on social networks-Quality control of clients' advertising campaigns-Analysis of the effectiveness of advertising campaigns-Monthly reports on advertising campaigns

Project management of clients advertising campaigns (about 10 projects): customer communication and briefing, analysis of the effectiveness of advertising campaigns, development of recommendations for improving the effectiveness of advertising campaigns,monitoring the progress, generating reports at the request of the client.

-Contexual AC managment in Yandex.Direct and Google.Adwords (banking and e commerce)-Creating media plans (forecasts) and reports for advertising campaigns-Semantic analysis, selecting words for campaigns, copywriting texts, placing materials in contextual systems, bid management-Campaign monitoring and optimization-Analysis of advertising campaigns-Consulting clients

Setting up media plans. Launching, monitoring, adjustment, optimization, reporting of advertising campaigns.