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Senior leader with 13+ years of social media and marketing experience and a demonstrated history of developing, creating and distributing award winning digital content and strategic partnerships for brands, streaming platforms and owned & operated channels. Wide range of expertise in: + athlete and talent relations/procurement+ project management+ content syndication+ direct-sold media+ social strategy+ business development+ public relations
Source Media Group, Inc.
View- Website:
- sourceathletemedia.com
- Employees:
- 7
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Evp, PartnershipsSource Media Group, Inc.United States -
Program Management Lead, Sports And MediaCakeworksUnited States -
Project Lead - BoardroomSource Athlete Media Group Sep 2023 - PresentPortland, UsLead project management and support sales efforts for Boardroom, a media network driving conversations around the business of sports and entertainment, founded by Kevin Durant and Rich Kleiman. -
Project Lead - Soccer Champions TourSource Athlete Media Group Jul 2023 - Sep 2023Portland, UsProduced nationwide influencer and digital marketing campaign for Soccer Champions Tour – eight of the world’s premier soccer clubs (FC Barcelona, Real Madrid, Juventus and AC Milan) playing across six cities in the US. Worked directly with tour sponsor DirectTV to research, procure and contract with 8 different influencers that attended matches across the country documenting their experience and partnership with DirecTV. -
Project Lead - Man CitySource Athlete Media Group Apr 2023 - Jul 2023Portland, UsProduced and managed the first ever Snapchat Discover series for Man City working directly with the clubs social media team to help grow an additional audience and revenue stream. -
Project Lead - Jazz+ & Clippervision (Utah Jazz & La Clippers Dtc Streaming Services)Cakeworks Aug 2023 - PresentNew York, New York, UsLeveraging more than a decade of sports media experience to help support the DTC streaming launches for two NBA teams; the Utah Jazz (Jazz+) and Los Angeles Clippers (ClipperVision). Lead project management, working directly with each team to support areas including marketing, paid media, content strategy, programming and analysis. Work hand-in-hand with the NBA and streaming technology partner Kiswe to manage day-to-day logistics, troubleshooting and content programming. Support CakeWorks' co-founders on cross-platform sports initiatives and strategic partnerships. -
Freelance Marketing ConsultantBeck Media & Marketing Jun 2023 - Aug 2023Santa Monica, Ca, UsHelped elevate Johnsonville Sausage sponsorship of the American Cornhole League's SuperHole IV, a multi-event cornhole series through talent procurement, program management, performance tracking and regular client meetings and communication. Provided strategic counsel around multiple activations that took place throughout the country, culminating in the creation of a fun and engaging branded content series featuring NFL legend Chad Johnson who changed his name to Chad Johnsonville! -
Senior Vice President, Creator Monetization And Media PartnershipsTeam Whistle Aug 2022 - Apr 2023New York, New York, UsLead team responsible for helping high profile creators, publishers and athletes to monetize on social through direct media sales and content syndication. Oversee network of YouTube channels maintaining ad inventory product for sales team Work closely with social platforms to help with new product launches and major tentpole events such as Facebook Reels Bonus Program and the YouTube Shorts World Cup program. -
Vice President, Strategic PartnershipsTeam Whistle Jun 2021 - Oct 2022New York, New York, Us- Responsible for understanding the goals and needs of prospective and active clients/partners and developing innovative solutions and strategies for them to achieve - Lead and oversee the pitch (both new business and renewals) process through development, submission and execution - Work closely with cross-functional teams such as Insights & Analytics, Production, Account Management and Design -
Vice President Of Content, Partnerships & TalentTeam Whistle Oct 2019 - Jul 2022New York, New York, UsResponsible for helping to create and distribute content across Whistle’s social channels, for brands and leading streaming and linear content providers. Responsible for the implementation and expansion of Whistle’s PR efforts to enhance awareness and visibility and advance positioning of the organization, senior leadership, and our programming. -
Director, Community PartnershipsTeam Whistle Jun 2016 - Oct 2019New York, New York, UsManage team of Partner Managers who are responsible for day to day oversight and continued growth of Whistle’s network of 300+ creators with an aggregate social reach of over 500MM, the largest multi-platform sports network online.Oversee all talent procurement and casting process for both branded content/influencermarketing campaigns as well as Whistle’s owned & operated channels and original premium series for platforms such as Facebook Watch, YouTube Premium and The Olympic Channel. -
Director, Entertainment MarketingStarpower Llc Jan 2016 - Jul 2016New York, Ny, UsWorked hand-in-hand as an account manager for brand clients and agency partners to build strategic, multi-platform entertainment marketing programs that incorporated key extensions (such as: PR, advertising, digital, social, event activation and sponsorship) to achieve brand ROI objectives.Specialized in the development of impactful programs on behalf of clients, including ideation, negotiation, and management of talent partnerships to help drive sales and brand awareness.Generated significant growth in net revenue and secured over two hundred talent partnerships thatcontributed to companies perennial growth.Worked with clients across a variety of categories including beverage, insurance, pharmaceutical, banking, CPG and QSR. -
Entertainment MarketerStarpower Llc Oct 2009 - Jan 2016New York, Ny, Usstarpower is an entertainment marketing agency that counsels and connects brands with entertainment, sport, and music content. -
Sales AssociateGreen Depot Sep 2008 - Sep 2009
Alex Korn Skills
Alex Korn Education Details
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New York UniversitySports Business -
Tulane UniversityPolitical Science -
Syracuse University
Frequently Asked Questions about Alex Korn
What company does Alex Korn work for?
Alex Korn works for Source Media Group, Inc.
What is Alex Korn's role at the current company?
Alex Korn's current role is EVP, Partnerships.
What is Alex Korn's email address?
Alex Korn's email address is jd****@****ail.com
What is Alex Korn's direct phone number?
Alex Korn's direct phone number is +164666*****
What schools did Alex Korn attend?
Alex Korn attended New York University, Tulane University, Syracuse University.
What skills is Alex Korn known for?
Alex Korn has skills like Public Relations, Social Media, Entertainment, Event Planning, Social Media Marketing, Marketing, Sales, Social Networking.
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