ARAVIA is a Russian company that manufactures professional cosmetics for both face and body care. The products are used by professional cosmetologists and can also be applied at home to extend the benefits of salon treatments.The products can be found in major beauty retail chains across Russia, online marketplaces, and on own online store. ARAVIA also offers training programs for cosmetologists at over 28 educational centers in Russia and other countries.

inDrive is a unicorn digital startup, an international P2P ridehailing service with more than 100 million users in 41 countries. I led a cross-functional team of regional managers in Latin America and reported to the department head and Marketing Director.Responsibilities: Develop and implement MarCom strategy development. Plan and manage budget. Consumer research & CustDevs. Supervise & coach regional marketing teams. Provided growth of KPIs in 12 emerging markets in a highly competitive environment by launching 360 media campaigns, performance campaigns optimisation and B2B initiatives.Reached up to 900% MAU growth on declining market, activated audience within stagnating market. Successfully launched new territories.

Samsung is a global leader in mobile technologies, consumer electronics, home appliances, and enterprise solutions. I was the Marketing Communications Manager for the Home Appliances category, which includes products such as washing machines, vacuum cleaners, refrigerators, and microwave ovens. I reported to the Category Business Director and Regional Business Managers.Responsibilities: Develop and implement annual marketing communications strategies and tactics. Manage marketing budgets. Brief and supervise media and creative agencies, as well as internal cross-functional teams. Analyse the effectiveness of strategies.Provided high growth of Purchase Intent within highly saturated high competition market by developing a new strategic approach and improving efficiency of digital tools at every stage of the consumer journey. Grew awareness and purchase intent of the new Bespoke design home appliances category through a complex B2C and B2B launch.

JWT Moscow is a creative agency that is part of WPP, and is currently called Wunderman Thompson. I led projects for Bayer, a German multinational pharmaceutical and biotechnology company, for 10 brands such as Bepanthen, Berocca, Supradin, Rennie, and Theraflex. Managed a team of 4 people, acted as a HUB to the CIS regional office, and reported to the JWT London officeResponsibilities: Supervise ICP (Integrated Communications Planning) development, creative concepts and content development and production. Coach the Agency team; be the Agency leader within Integrated Communication Team (media, digital, etc.)Key achievements: Aligned and approved with Bayer marketing teams yearly communication strategies. Supported awareness and sales growth of a new product through a communication launch campaign (TVC, POSM, digital). Improved agency performance by arranging a new Client Service team structure and onboarding digital managers.

BBDO is an award-winning worldwide advertising agency network, part of OMNICOM Holding. I moved from Senior Manager to Group Account Director and managed accounts for Wrigley, Visa, InTouch (insurance), Azbuka Vkusa (premium food retail), World Class (premium gym network), Tui (tourism), and Renaissance Credit Bank. I managed a team of 3-5 managers and reported to the Managing Director.Responsibilities: Develop agency fee proposals. Project design: approach, timeline, resources allocation, budget estimations. Align campaigns objectives, brief, communication strategy and messages. Present creative ideas. Supervise content production. Lead/participate in Integrated Marketing Communication teams.Key achievements: Over 100 projects for Wrigley, including original local TV campaigns and the transition from local to global positioning and communication platform. Over 26 projects for Visa; contributed to growth of premium cards benefits awareness across MENA by leading development of a multi-regional #GiveJoy creative platform. OOH & in-store campaigns for Azbuka Vkusa (premium food retail) provided marketing & business KPIs growth.

Odnoklassniki (OK) is a social network with over 40 million monthly active users (MAUs) in 2022.Participated in the development and research of a new positioning for OK. Managed the development of a new identity and brand book. Launched communication support for new platform services that helped to drive awareness and adoption of these services.

Lowe Adventa Creative Agency is currently Mullenlowe, an integrated marketing communications network, part of Interpublic Group. I managed the Nestle Russia Confectionary Account, which includes Nestle and Russia Generous Soul chocolate tablets and boxes, and Bon Pari sugar candies.Executed the launch of a new local communication platform. Contributed to significant demand growth during a regional large-scale promo campaign through more than 30 sub-local TV commercials and a variety of print materials.