Digital Marketing Assist
Whirlcraft Company
Mumbai Area, India
Job profile included: Managing Seasonal digital marketing campaign including creative development, website refreshes & newsletter marketing Monitoring social media campaigns thru analytics, dashboards and reports Handling day to day search engine marketing activities including campaign planning, implementation, budget management and optimization of paid search engine Identify trends and insights, and optimize spend and performance based on the insights Plan, execute and measure the ongoing company presence on social media (Twitter, Facebook, LinkedIn etc.) Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points Develop audience segments that align with product line goals, and build, launch, and optimize campaigns to engage with those audiences