Head of Strategy for Digital Marketing initiatives.Managing the budget for Marketing initiatives. Providing product feedback and incorporating an in-house inbound marketing platform to deploy digital marketing lead nurturing strategies for Zoho One. Led product marketing initiatives. Led Email marketing/In-app banner campaigns. Reports on analytics based on the performance of various marketing efforts. Reports generation on Zoho CRM for the purposes of marketing automation. Collaborating with a team of fourteen for demand generation and partner engagement efforts. Managing dedicated resources who report to me for both creative assets and content requirements. Co-hosting an in-person global podcast to be published on Apple Podcast, Spotify, and Youtube. Presented Zoho One in international events such as Zoholics. Report directly to the Head of Marketing for the Zoho One suite.

Design digital marketing strategies for respective geographic locations. Identify and implement inbound marketing and CRM tools globally. Work across departments to keep marketing and sales aligned. Monitor, analyze and report on analytics based on activity performance. Work strongly with platforms such as HubSpot, Salesforce and in the domain of digital marketing, SEO, social media etc.

Responsible for coordinating and executing defined project requirements globally.CRM worldwide adoption, process standardization, Marketing integration, Operational excellence, building a solid foundation using Maslow’s hierarchy of needs, Objective management system.Worked with PO’s on a daily basis to achieve deliverables using agile methodologies.Working along side three different agile teams, interacting closely with PO, ad operations, Marketing and Publishing teams.Responsible for new product role outs internally and its respective trainings.Responsible for strategic partner relationship for external development requirements.

Developed SCRUM based project plans.Developed and presented inbound marketing strategies for Xejic and its clients.Created digital marketing tool set for client adoption.Worked in industry professional tools such as hubspot, salesforce and SAP C4C.Provide PMO Consulting on an as needed bases.

As an Enterprise Collaboration Specialist, I was the CRM project manager who lead project initiation and defined scope, set up steering committee to set up project governance. Achieved project GoLive successfully on defined date.Responsible for corporate training on enterprise grade tools globally. Set up and piloted training for US based sales team on site in Atlanta, USA. Group of 15 users were trained in the US on Salesforce CRM and the new defined sales processes.Set up sales management processes to achieve business results by managing Activities. Defined KPIs per department to be reflected on user dashboards. Methodology used: A-O-R (Activities->Objectives->Results)Over 50 users trained globally for EMEA, APAC, LATAM and USA within one month after GoLive. User adoption validated by having users create/edit opportunities one month after GoLive.

Implemented the first conversion tools on our websites to enable data exchange. Data collected is used for lead generation, strategic improvements and support for sales. Work closely with external agencies in the field of web development, analytics and graphic design. Critical role in the development and launch of our new corporate website.Work closely with the marketing and communications teams to ensure consistency between the promotional materials online and printed versions. Ensure consistency and accuracy of content, design and navigation. Strategize and develop new features, enhance the process of editing and digital tools. Liaise with partner agencies, the various departments of the company in Paris, the United States and Asia: clinical affairs, R&D and sales. Content management: preparation of articles, photos, slide shows and videos on our corporate website, educational website, patient and laboratory micro-sites. Use of SEO best practices and persona development with respect to our target market so as to ensure maximum reach using inbound marketing.Study and analyze analytics to ensure coverage of the company, its technologies, products and competitive information relevant to the medical devices industry.

• Built and developed www.akramaslam.com to showcase web development, design and photography skills• Organized and photographed subjects for advertising campaigns for clients such as Nestlé• Organized and developed promotional videos and travel videos

• Worked on communication and marketing related projects.• Research and suggested developments to library information systems. • Assisted with troubleshooting activities

• Recruited industry experts for qualitative data analysis to validate new product concepts.• Performed in-depth market research and competitor benchmarking.

• Took on team lead responsibilities within 4 months of hire, highly evaluated and appraised during employment• Allocated and managed work on image quality processes for a team of 20 which grew to over 40 during employment• Managed the image Quality Analysis Process to analyze and correct images to meet Amazon standards• Wrote competitor website analysis reports. Co-developed and managed a process to rate merchant image quality to provide image quality statistical information• Worked with customer relationship management software to deal with vendor and customer image related requests for Amazon worldwide• Created training manuals for new employees on Amazon’s Wiki network and conducted training exercises to help improve team dynamics and communication

• Developed, implemented and ran a website to sell customized, self built computers and innovative solutions such as Home Theatre PC• Created a growing client network with over 120 clients in one year, including Mazda