Akram Mohammad

Akram Mohammad Email and Phone Number

Founder and Host @ Loyalty Talks
Riyadh, SA
Akram Mohammad's Location
Riyadh, Saudi Arabia, Saudi Arabia
About Akram Mohammad

๐—˜๐˜ƒ๐—ฒ๐—ฟ ๐˜„๐—ผ๐—ป๐—ฑ๐—ฒ๐—ฟ๐—ฒ๐—ฑ ๐˜„๐—ต๐—ฎ๐˜ ๐˜๐—ฟ๐˜‚๐—น๐˜† ๐—ฑ๐—ฟ๐—ถ๐˜ƒ๐—ฒ๐˜€ ๐—ฐ๐˜‚๐˜€๐˜๐—ผ๐—บ๐—ฒ๐—ฟ ๐—น๐—ผ๐˜†๐—ฎ๐—น๐˜๐˜† ๐—ถ๐—ป ๐˜๐—ผ๐—ฑ๐—ฎ๐˜†โ€™๐˜€ ๐˜„๐—ผ๐—ฟ๐—น๐—ฑ?As a Loyalty MarCom Manager at Mobily, Iโ€™ve witnessed firsthand the power of effective engagement. My journey in marketing spans over 8 years, fueled by a passion for innovation and a relentless drive to connect with customers on a deeper level.๐—–๐˜‚๐—ฟ๐—ถ๐—ผ๐˜‚๐˜€ ๐—ฎ๐—ฏ๐—ผ๐˜‚๐˜ ๐˜๐—ต๐—ฒ ๐˜€๐—ฒ๐—ฐ๐—ฟ๐—ฒ๐˜ ๐˜€๐—ฎ๐˜‚๐—ฐ๐—ฒ ๐—ฏ๐—ฒ๐—ต๐—ถ๐—ป๐—ฑ ๐—ฒ๐—ณ๐—ณ๐—ฒ๐—ฐ๐˜๐—ถ๐˜ƒ๐—ฒ ๐—บ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ด?With an MBA & professional certifications as PMP and CSMP, I blend strategic thinking with practical execution, continuously evolving to thrive in the dynamic marketing landscape.โญ๐—˜๐˜…๐—ฝ๐—ฒ๐—ฟ๐˜๐—ถ๐˜€๐—ฒ & ๐—”๐—ฐ๐—ต๐—ถ๐—ฒ๐˜ƒ๐—ฒ๐—บ๐—ฒ๐—ป๐˜๐˜€โญ•๏ธ ๐——๐—ฒ๐˜€๐—ถ๐—ด๐—ป๐—ฒ๐—ฑ and launched ๐Ÿ‘๐ŸŽ+ impactful mega campaigns for Mobily's loyalty program "Neqaty", targeting millions of customers with 1200+ microsegment campaigns.โญ•๏ธ ๐—Ÿ๐—ฎ๐˜‚๐—ป๐—ฐ๐—ต๐—ฒ๐—ฑ ๐Ÿ๐Ÿ’+ partnerships with top Saudi companies, including ๐‘บ๐’‚๐’–๐’…๐’Š๐’‚ "๐‘จ๐’๐‘ญ๐’–๐’“๐’”๐’‚๐’," ๐‘ฝ๐’๐’™ ๐‘ช๐’Š๐’๐’†๐’Ž๐’‚๐’”, ๐‘ต๐’‚๐’‰๐’…๐’Š, and ๐’†๐‘ฟ๐’•๐’“๐’‚.โญ•๏ธ ๐— ๐—ฎ๐—ป๐—ฎ๐—ด๐—ฒ๐—ฑ a 360-degree campaign for Del Monte MENA in the meat and poultry category.โญ•๏ธ ๐—ข๐˜ƒ๐—ฒ๐—ฟ๐˜€๐—ฎ๐˜„ trade marketing initiatives for Del Monte, achieving over 1000 store branding installations.โญ•๏ธ ๐—œ๐—ป๐—ถ๐˜๐—ถ๐—ฎ๐˜๐—ฒ๐—ฑ marketing automation for various brands, implementing chatbots, email, and SMS campaigns using CRM and CXM tools.โญ•๏ธ ๐——๐—ฒ๐˜ƒ๐—ฒ๐—น๐—ผ๐—ฝ๐—ฒ๐—ฑ OPAs for F&B businesses, automated workflows uaing latest FoodTech innovations.โญ๐—ฆ๐—ฒ๐—ฟ๐˜ƒ๐—ถ๐—ฐ๐—ฒ๐˜€ ๐—ฃ๐—ฟ๐—ผ๐˜ƒ๐—ถ๐—ฑ๐—ฒ๐—ฑโญ•๏ธ ๐— ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ด ๐—–๐—ผ๐—ป๐˜€๐˜‚๐—น๐˜๐—ฎ๐—ป๐—ฐ๐˜†: Provided strategic marketing consultancy focused on effective segmentation and enhancing corporate and brand positioning.โญ•๏ธ ๐— ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ด ๐—”๐˜‚๐˜๐—ผ๐—บ๐—ฎ๐˜๐—ถ๐—ผ๐—ป: Implemented dynamic solutions, chatbots and automated email/SMS campaigns to streamline communications using CRM systems and CXM tools.โญ•๏ธ ๐—Ÿ๐—ผ๐˜†๐—ฎ๐—น๐˜๐˜† & ๐—ฃ๐—ฎ๐—ฟ๐˜๐—ป๐—ฒ๐—ฟ๐˜€๐—ต๐—ถ๐—ฝ๐˜€ ๐— ๐—ฎ๐—ป๐—ฎ๐—ด๐—ฒ๐—บ๐—ฒ๐—ป๐˜: Developed and optimized loyalty programs aimed at rewarding customers through effective segmentation, increasing retention, churn reduction, beside to partnerships acquisition & management.โญ•๏ธ ๐…&๐ ๐—–๐—ผ๐—ป๐˜€๐˜‚๐—น๐˜๐—ฎ๐—ป๐—ฐ๐˜†: Consulting services to F&B businesses, optimizing operations, building (OPA), and facilitating franchising and process automation.โญ๐—ž๐—ฒ๐˜† ๐—ฆ๐—ธ๐—ถ๐—น๐—น๐˜€Strategic Marketing | Customer Relationship Management (CRM) | Loyalty Program Development | Data Analysis and Insights | Partnership Development | Campaign Management | Digital Marketing | Customer Segmentation | Brand Management | Project ManagementLetโ€™s connectakramalaqra99@gmail.com

Akram Mohammad's Current Company Details
Loyalty Talks

Loyalty Talks

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Founder and Host
Riyadh, SA
Website:
loyalty-talks.com
Employees:
1
Akram Mohammad Work Experience Details
  • Loyalty Talks
    Founder And Host
    Loyalty Talks
    Riyadh, Sa
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  • Mobily
    Loyalty Marketing Communications Manager | Cvm
    Mobily Jun 2023 - Present
    Riyadh, Saudi Arabia
    At the forefront of Mobily's loyalty initiatives, as marketing communications manager of "Neqaty" which is the loyalty program of the 2nd telecommunication service provider in Saudi Arabia, I drive engagement and revenue growth through innovative and strategic marketing. My role goes beyond traditional boundaries, transforming how Mobily connect with its customers. Key Achievements:โ€ข ๐Œ๐ž๐ ๐š ๐‚๐š๐ฆ๐ฉ๐š๐ข๐ ๐ง๐ฌ: Designed & launched over 30 mega campaigns with "Neqaty" strategic partners, elevating consumer engagement & loyalty, while driving external revenue growth through the partnerships.โ€ข ๐๐š๐ซ๐ญ๐ง๐ž๐ซ๐ฌ๐ก๐ข๐ฉ๐ฌ ๐Œ๐š๐ง๐š๐ ๐ž๐ฆ๐ž๐ง๐ญ: Managed the relations with over the 70 partners, while launched over 24 new partnerships during my career, including groundbreaking with top Saudi companies like Saudia "AlFursan", Vox Cinemas, Nahdi, eXtra, solidifying Mobily presence & brand position in the market and broadening customer reach, increasing the external revenue.โ€ข ๐’๐ญ๐ซ๐š๐ญ๐ž๐ ๐ข๐œ ๐’๐ž๐ ๐ฆ๐ž๐ง๐ญ๐š๐ญ๐ข๐จ๐ง: Launched thousands micro-segment campaigns targeting multi-million customer base which drastically reduced churn, reinforcing Mobilyโ€™s market share.โ€ข ๐‚๐จ๐ฆ๐ฆ๐ฎ๐ง๐ข๐œ๐š๐ญ๐ข๐จ๐ง๐ฌ ๐Œ๐š๐ง๐š๐ ๐ž๐ฆ๐ž๐ง๐ญ: Managed the communications strategies of the loyalty program across all communication channels such as SMS, mobile app, web portal & social media.โ€ข ๐’๐จ๐œ๐ข๐š๐ฅ ๐Œ๐ž๐๐ข๐š ๐Œ๐š๐ง๐š๐ ๐ž๐ฆ๐ž๐ง๐ญ: Developed and managed the visual content of the loyalty program across social media channels, launched over 180 posts, which increased the brand awareness & customers engagement.โ€ข ๐•๐จ๐ฎ๐œ๐ก๐ž๐ซ๐ฌ ๐‚๐š๐ฆ๐ฉ๐š๐ข๐ ๐ง๐ฌ: Launched over 50 voucher campaigns with various local merchants & partners, increased the customer engagement & satisfaction rate.โ€ข ๐๐จ๐จ๐ฌ๐ญ๐ข๐ง๐  ๐‚๐ฎ๐ฌ๐ญ๐จ๐ฆ๐ž๐ซ๐ฌ ๐‹๐จ๐ฒ๐š๐ฅ๐ญ๐ฒ: Implemented corrective measures that strengthened customer loyalty which unlocked new revenue streams from existing customers and increased their ARPU.
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  • Del Monte Mena
    Senior Marketing Communications Specialist
    Del Monte Mena Oct 2020 - Apr 2023
    Amman, Jordan
    As a Senior Marketing Specialist at Del Monte, I was instrumental in shaping the brandโ€™s regional presence through strategic, data-driven marketing efforts that resonated with customers and drove sales growth, including the National Poultry Company which is a subsidiary of Del Monte. Key Achievements: โ€ข ๐Ÿ‘๐Ÿ”๐ŸŽ-๐ƒ๐ž๐ ๐ซ๐ž๐ž ๐‚๐š๐ฆ๐ฉ๐š๐ข๐ ๐ง๐ฌ: Managed 360-degree campaign of meat & poultry product category launching for Del Monte MENA, increased the awareness & direct revenue.โ€ข ๐๐ซ๐จ๐๐ฎ๐œ๐ญ ๐‹๐š๐ฎ๐ง๐œ๐ก: Steered the launch of Del Monteโ€™s meat and poultry products in MENA, overseeing every detail from packaging design to a successful 360-degree marketing campaign. โ€ข ๐“๐ซ๐š๐๐ž ๐Œ๐š๐ซ๐ค๐ž๐ญ๐ข๐ง๐ : Managed trade marketing initiatives for Del Monte with successful of over 1000 store branding installation, โ€ข ๐’๐จ๐œ๐ข๐š๐ฅ ๐Œ๐ž๐๐ข๐š: Led & executed multimedia content initiatives, launched a series of recipe videos featuring influential chefs, user generated content (UGC) & influencers marketing.โ€ข ๐๐š๐ซ๐ญ๐ง๐ž๐ซ๐ฌ๐ก๐ข๐ฉ๐ฌ: Managed the partnerships of Del Monte & National Poultry Company, led to direct revenue increase.โ€ข ๐„-๐‚๐จ๐ฆ๐ฆ๐ž๐ซ๐œ๐ž: Developed the commerce presence strategy, enhanced the customer experience & satisfaction through mobile app & web portal.โ€ข ๐๐ซ๐š๐ง๐ ๐๐จ๐ฌ๐ข๐ญ๐ข๐จ๐ง๐ข๐ง๐ : Led comprehensive marketing initiatives that significantly boosted Del Monteโ€™s brand visibility and deepened customer engagement across diverse platforms.โ€ข ๐ƒ๐š๐ญ๐š-๐ƒ๐ซ๐ข๐ฏ๐ž๐ง ๐Œ๐š๐ซ๐ค๐ž๐ญ๐ข๐ง๐ : Devised and executed social media buying strategies grounded in data, enhancing audience interaction and fostering loyalty.โ€ข ๐‚๐ซ๐จ๐ฌ๐ฌ-๐…๐ฎ๐ง๐œ๐ญ๐ข๐จ๐ง๐š๐ฅ ๐‚๐จ๐ฅ๐ฅ๐š๐›๐จ๐ซ๐š๐ญ๐ข๐จ๐ง: Coordinated with external creative agencies to ensure unified marketing efforts, leading to successful project outcomes.โ€ข ๐Œ๐š๐ซ๐ค๐ž๐ญ ๐’๐ก๐š๐ซ๐ž ๐†๐ซ๐จ๐ฐ๐ญ๐ก: Delivered strategic campaign management that drove significant growth in market share, cementing Del Monteโ€™s position in the region.
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  • Wafflelab
    Co-Founder | Marketing Strategist
    Wafflelab Sep 2019 - Apr 2023
    Amman, Jordan
    As a Nutritionist, I turned a passion for F&B into a thriving business serving healthy desserts, strategically positioning the brand for growth and franchise success. Key Achievements: โ€ข ๐…๐จ๐ฎ๐ง๐๐ž๐ ๐š๐ง๐ ๐„๐ฑ๐ฉ๐š๐ง๐๐ž๐ ๐๐ฎ๐ฌ๐ข๐ง๐ž๐ฌ๐ฌ: Created a unique concept of healthy desserts, which grew Wafflelab from a single outlet to 5 locations, establishing a strong market presence and achieving profitability within the first year.โ€ข ๐ƒ๐ž๐ฏ๐ž๐ฅ๐จ๐ฉ๐ž๐ ๐Œ๐š๐ซ๐ค๐ž๐ญ๐ข๐ง๐  ๐’๐ญ๐ซ๐š๐ญ๐ž๐ ๐ข๐ž๐ฌ: Increased customer traffic and sales through targeted marketing efforts focusing on unique value, contributing to brand recognition and loyalty.โ€ข ๐Œ๐š๐ข๐ง๐ญ๐š๐ข๐ง๐ž๐ ๐‡๐ข๐ ๐ก ๐’๐ญ๐š๐ง๐๐š๐ซ๐๐ฌ: Maintained highest standards of food processing, built a strong OPA, certified by ISO 22000, HACCP, which ensured of product quality and provided exceptional customer service and experience.โ€ข ๐…๐ซ๐š๐ง๐œ๐ก๐ข๐ฌ๐ž๐ ๐’๐ฎ๐œ๐œ๐ž๐ฌ๐ฌ๐Ÿ๐ฎ๐ฅ๐ฅ๐ฒ: Expanded the brand by franchising international branches, showcasing effective business scaling.
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  • Lemonact Co. Ltd.
    Promotion Campaigns Leader
    Lemonact Co. Ltd. Oct 2016 - Dec 2017
    Jeddah, Makkah, Saudi Arabia
    At Lemonact, I led high-impact promotional campaigns, driving brand recognition and customer engagement through innovative marketing tactics. Key Achievements: โ€ข ๐ƒ๐ข๐ซ๐ž๐œ๐ญ๐ž๐ ๐๐ซ๐จ๐ฆ๐จ๐ญ๐ข๐จ๐ง๐š๐ฅ ๐‚๐š๐ฆ๐ฉ๐š๐ข๐ ๐ง๐ฌ: For major international brands, achieving substantial market penetration and brand recognition in 100+ locations across the region.โ€ข ๐‹๐ž๐ ๐“๐ž๐š๐ฆ ๐ญ๐จ ๐’๐ฎ๐œ๐œ๐ž๐ฌ๐ฌ: Executed high-impact marketing events and activities within more than 12 brands.โ€ข ๐‹๐ž๐ ๐Œ๐ฎ๐ฅ๐ญ๐ข๐ฉ๐ฅ๐ž ๐‚๐š๐ฆ๐ฉ๐š๐ข๐ ๐ง๐ฌ: Led around 20 campaigns for more than 12 international brands within F&B, retail & cosmetics, electronics simultaneously delivering outstanding results for clients.โ€ข ๐’๐ญ๐ซ๐š๐ญ๐ž๐ ๐ข๐œ ๐๐ฅ๐š๐ง๐ง๐ข๐ง๐  ๐š๐ง๐ ๐„๐ฑ๐ž๐œ๐ฎ๐ญ๐ข๐จ๐ง: Enhanced campaign effectiveness through strategic planning, contributing to increased client satisfaction and repeat business.
  • Lemonact Co. Ltd.
    Campaigns Promoter
    Lemonact Co. Ltd. Jan 2014 - Oct 2016
    Jeddah, Makkah, Saudi Arabia
    As a Campaigns Promoter, I executed promotional activities that brought top global brands to the forefront, significantly increasing their market presence. Key Achievements: โ€ข ๐„๐ฑ๐ž๐œ๐ฎ๐ญ๐ž๐ ๐๐ซ๐จ๐ฆ๐จ๐ญ๐ข๐จ๐ง๐š๐ฅ ๐€๐œ๐ญ๐ข๐ฏ๐ข๐ญ๐ข๐ž๐ฌ: For 30+ of top global brands, increasing product visibility and customer interaction.โ€ข ๐ƒ๐ž๐ฆ๐จ๐ง๐ฌ๐ญ๐ซ๐š๐ญ๐ž๐ ๐’๐ญ๐ซ๐จ๐ง๐  ๐’๐ค๐ข๐ฅ๐ฅ๐ฌ: By fostering positive relationships with the audience.โ€ข ๐Œ๐ž๐ญ ๐š๐ง๐ ๐ž๐ฑ๐œ๐ž๐ž๐๐ž๐ ๐ญ๐š๐ซ๐ ๐ž๐ญ๐ฌ: Influenced to the campaign and company's overall success.โ€ข ๐‘๐ž๐œ๐จ๐ ๐ง๐ข๐ณ๐ž๐ ๐Ÿ๐จ๐ซ ๐Ž๐ฎ๐ญ๐ฌ๐ญ๐š๐ง๐๐ข๐ง๐  ๐๐ž๐ซ๐Ÿ๐จ๐ซ๐ฆ๐š๐ง๐œ๐ž: Awarded 'Top Promoter' for 2 consecutive years.

Akram Mohammad Education Details

Frequently Asked Questions about Akram Mohammad

What company does Akram Mohammad work for?

Akram Mohammad works for Loyalty Talks

What is Akram Mohammad's role at the current company?

Akram Mohammad's current role is Founder and Host.

What schools did Akram Mohammad attend?

Akram Mohammad attended Cardiff Metropolitan University, University Of Petra "ุฌุงู…ุนุฉ ุงู„ุจุชุฑุง"โ€‹.

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