Akram Mohammad Email & Phone Number

Riyadh, SA

Riyadh, Saudi Arabia

• At the forefront of Mobily's loyalty initiatives, as marketing communications manager of "Neqaty" which is the loyalty program of the 2nd telecommunication service provider in Saudi Arabia, I drive engagement and.
• 𝐌𝐞𝐠𝐚 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬: Designed & launched over 30 mega campaigns with "Neqaty" strategic partners, elevating consumer engagement & loyalty, while driving external revenue growth through the partnerships.
• 𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩𝐬 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Managed the relations with over the 70 partners, while launched over 24 new partnerships during my career, including groundbreaking with top Saudi companies like Saudia "AlFursan", Vox Cinemas.
• 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐒𝐞𝐠𝐦𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧: Launched thousands micro-segment campaigns targeting multi-million customer base which drastically reduced churn, reinforcing Mobily’s market share.
• 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Managed the communications strategies of the loyalty program across all communication channels such as SMS, mobile app, web portal & social media.
• 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Developed and managed the visual content of the loyalty program across social media channels, launched over 180 posts, which increased the brand awareness & customers engagement.

Amman, Jordan

• As a Senior Marketing Specialist at Del Monte, I was instrumental in shaping the brand’s regional presence through strategic, data-driven marketing efforts that resonated with customers and drove sales growth.
• 𝟑𝟔𝟎-𝐃𝐞𝐠𝐫𝐞𝐞 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬: Managed 360-degree campaign of meat & poultry product category launching for Del Monte MENA, increased the awareness & direct revenue.
• 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐋𝐚𝐮𝐧𝐜𝐡: Steered the launch of Del Monte’s meat and poultry products in MENA, overseeing every detail from packaging design to a successful 360-degree marketing campaign.
• 𝐓𝐫𝐚𝐝𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠: Managed trade marketing initiatives for Del Monte with successful of over 1000 store branding installation,
• 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚: Led & executed multimedia content initiatives, launched a series of recipe videos featuring influential chefs, user generated content (UGC) & influencers marketing.
• 𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩𝐬: Managed the partnerships of Del Monte & National Poultry Company, led to direct revenue increase.

Amman, Jordan

• As a Nutritionist, I turned a passion for F&B into a thriving business serving healthy desserts, strategically positioning the brand for growth and franchise success. Key Achievements:
• 𝐅𝐨𝐮𝐧𝐝𝐞𝐝 𝐚𝐧𝐝 𝐄𝐱𝐩𝐚𝐧𝐝𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬: Created a unique concept of healthy desserts, which grew Wafflelab from a single outlet to 5 locations, establishing a strong market presence and achieving profitability within the first.
• 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐞𝐝 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬: Increased customer traffic and sales through targeted marketing efforts focusing on unique value, contributing to brand recognition and loyalty.
• 𝐌𝐚𝐢𝐧𝐭𝐚𝐢𝐧𝐞𝐝 𝐇𝐢𝐠𝐡 𝐒𝐭𝐚𝐧𝐝𝐚𝐫𝐝𝐬: Maintained highest standards of food processing, built a strong OPA, certified by ISO 22000, HACCP, which ensured of product quality and provided exceptional customer service and experience.
• 𝐅𝐫𝐚𝐧𝐜𝐡𝐢𝐬𝐞𝐝 𝐒𝐮𝐜𝐜𝐞𝐬𝐬𝐟𝐮𝐥𝐥𝐲: Expanded the brand by franchising international branches, showcasing effective business scaling.

Jeddah, Makkah, Saudi Arabia

• At Lemonact, I led high-impact promotional campaigns, driving brand recognition and customer engagement through innovative marketing tactics. Key Achievements:
• 𝐃𝐢𝐫𝐞𝐜𝐭𝐞𝐝 𝐏𝐫𝐨𝐦𝐨𝐭𝐢𝐨𝐧𝐚𝐥 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬: For major international brands, achieving substantial market penetration and brand recognition in 100+ locations across the region.
• 𝐋𝐞𝐝 𝐓𝐞𝐚𝐦 𝐭𝐨 𝐒𝐮𝐜𝐜𝐞𝐬𝐬: Executed high-impact marketing events and activities within more than 12 brands.
• 𝐋𝐞𝐝 𝐌𝐮𝐥𝐭𝐢𝐩𝐥𝐞 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬: Led around 20 campaigns for more than 12 international brands within F&B, retail & cosmetics, electronics simultaneously delivering outstanding results for clients.
• 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐏𝐥𝐚𝐧𝐧𝐢𝐧𝐠 𝐚𝐧𝐝 𝐄𝐱𝐞𝐜𝐮𝐭𝐢𝐨𝐧: Enhanced campaign effectiveness through strategic planning, contributing to increased client satisfaction and repeat business.

Jeddah, Makkah, Saudi Arabia

• As a Campaigns Promoter, I executed promotional activities that brought top global brands to the forefront, significantly increasing their market presence. Key Achievements:
• 𝐄𝐱𝐞𝐜𝐮𝐭𝐞𝐝 𝐏𝐫𝐨𝐦𝐨𝐭𝐢𝐨𝐧𝐚𝐥 𝐀𝐜𝐭𝐢𝐯𝐢𝐭𝐢𝐞𝐬: For 30+ of top global brands, increasing product visibility and customer interaction.
• 𝐃𝐞𝐦𝐨𝐧𝐬𝐭𝐫𝐚𝐭𝐞𝐝 𝐒𝐭𝐫𝐨𝐧𝐠 𝐒𝐤𝐢𝐥𝐥𝐬: By fostering positive relationships with the audience.
• 𝐌𝐞𝐭 𝐚𝐧𝐝 𝐞𝐱𝐜𝐞𝐞𝐝𝐞𝐝 𝐭𝐚𝐫𝐠𝐞𝐭𝐬: Influenced to the campaign and company's overall success.
• 𝐑𝐞𝐜𝐨𝐠𝐧𝐢𝐳𝐞𝐝 𝐟𝐨𝐫 𝐎𝐮𝐭𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞: Awarded 'Top Promoter' for 2 consecutive years.

Master Of Business Administration - Mba, Business Administration And Management

MBA program profoundly impacted my professional journey, gained a comprehensive understanding of core business principles and advanced.

Bachelor'S Degree, Clinical Nutrition And Food Technology

My journey in Clinical Nutrition and Food Technology was driven by a deep passion for understanding how nutrition impacts health and.