Associate Manager - Monetization
CurrentWorking closely with the Monetization Manager and various internal stakeholders to ensure the local needs of the country is translated correctly by the overall strategy, and uniformity is maintained in alignment with guidelines.Marketing Strategy Analysis:• Execute day to day promotional activities and develop reports on the success of the promotion for the assigned country• Collect customer data on retention and engagement of the customers to ensure high life time… Show more Working closely with the Monetization Manager and various internal stakeholders to ensure the local needs of the country is translated correctly by the overall strategy, and uniformity is maintained in alignment with guidelines.Marketing Strategy Analysis:• Execute day to day promotional activities and develop reports on the success of the promotion for the assigned country• Collect customer data on retention and engagement of the customers to ensure high life time value• Support report creation on the marketing strategy, collating and identifying different metrics that can be used by the marketing department to identify number of customers reached and the marketing ROI.Strategic Planning:• Execute value proposition for existing and new products, and translate it into business practices• Support new ideas for customer acquisition and retention initiatives based on learnings from internal, customer, and third-party research• Support developing business cases and implementation plans, and coordinate cross-departmental initiatives• Support market research necessary to support idea generation and business case development• Work closely with user research teams to develop a deeper understanding of customers• Evaluate product success and feed insights back into roadmap and plans• Drive business results, and track and analyze key data to deliver actionable insight Show less