Akram Messiha, P.Eng. Email & Phone Number

Oakville, Ontario, Canada

As a Manager of Technical Marketing and Engineering Services, I am dedicated to devising and executing comprehensive strategies to engage key specifiers across Canada. My primary focus is on driving interaction with architects and engineers through digital channels, direct relationships, and industry organizations.A crucial aspect of my role is collaborating with the executive management team to actively participate in strategic planning for resources supporting our engineered product lines. I manage a team of back-end engineers and product specialists who have consistently supported the double-digit growth of our engineered product business year after year.I have executed strategic marketing campaigns, leveraging market research and analysis to identify key markets and customers. Through innovative content marketing tactics, I significantly increased customer penetration and boosted the rate of specifications for our engineered products, resulting in consistent double-digit growth year over year.In addition, I have led the seamless migration, implementation, and training of our technical team across Canada from our legacy customer relationship management system to a state-of-the-art system. This transition has significantly improved our efficiency and effectiveness in managing customer information and sales leads.Finally, I have played a pivotal role in equipping over 300 technical resources and sales team members with the necessary tools and content for impactful interactions with construction professionals. By developing comprehensive training courses and marketing materials, I have facilitated meaningful engagements and strengthened our relationships within the industry.As a Manager of Technical Marketing and Engineering Services, I combine my passion for marketing with technical expertise. My track record of driving growth, fostering innovation, and achieving outstanding results reflects my commitment to excellence in this field.