Anastasia Kreynits Email & Phone Number

Tel Aviv District, Israel

Petah Tikva, Center District, Israel

Petaẖ Tiqwa, Central, Israel

• Provided exceptional customer support by resolving inquiries, issues, and complaints, resulting in high customer satisfaction rate.• Collaborated with the product team to identify common pain points and customer needs, which informed product improvements and feature enhancements.• Refined and maintained an internal knowledge base to empower representatives to find information faster, reducing time of handling.• Conducted regular customer feedback surveys and analyzed the results to identify opportunities for product improvement.• Developed and presented to management the idea of introducing new search tools and optimizing search results in an internal database while being part of a cross-functional team at Payoneer hackathon.

Moscow, Russia

• Led the development and execution of partnership marketing campaigns that resulted in a 300% increase in lead generation in the channel and a 200% boost in partner engagement (partner list was expanded from 50 to 500).• Coordinated with external partners, negotiated agreements, and established mutually beneficial partnerships, expanding the company's network and market reach.• Analyzed marketing performance data, tracked ROI, LTV and used insights to refine marketing strategies, leading to a 33% reduction in customer acquisition costs in paid channels.• Owned and drove the annual partnerships plan, outlining opportunities and actions that lead growth and category leadership, instilling quarterly plans to align and implement the plan.• Collaborated with the product and R&D teams to incorporate partner feedback into product development, ensuring product features aligned with partner needs.• Collaborated with other critical stakeholders — Marcom, PR, Finance and Sales• Developed scenarios for long-term partnerships, promo mechanics, user retention, and user return programs.• Analyzed and identify partners mechanics improvement opportunities.• Tailored and optimized dashboards to track the main indexes.

Moscow, Russia

• Enriched the partners database by 15%• Accompanied and consulted strategic partners: McDonalds, Sberbank, Afisha Picnic, X5 Retail Group, etc.• Improved promo-mechanics and increased revenue indicators and buyers: CR raised by 0,5%.

Moscow, Russia

• Worked with regular partners (development and planning of cooperations, increasing the representation of LitRes on a partner's side, creating new mechanics).• Had the best partner revenue result among the team, launched up to 30 partnerships per month.• Worked with document flow: tracking the status of mutual settlements with partners, agreement, accounting.

Moscow, Russia

- Orchestrated professional events such as new product launches, lectures, and presentations including formulating and implementing event concepts, managing tenders process, coordinating marketing, design, product, and procurement teams, negotiating with contractors, accounting, and overseeing all aspects of the event's logistics.- Guest Management: implementing the full circle of communication from RSVP, mailing, sms, newsletters.- Established and maintained relationships with media and partners to maximize brand awareness. - Developed a comprehensive loyalty program tailored for interior designers.- Collaborated with the Sales team to accelerate the partner's pipeline and support targets

Saratov, Russia

1. Coordination of all advertising activities in the regions (Rostov-on-Don, Samara, Togliatti, Ryazan)- planning and implementation of offline advertising campaigns (outdoor advertising, printing, TV, radio, promo, etc.) - working with budgets of various scales, optimizing budgets in times of crisis;- interaction with contractors. Conducting regular tenders to optimize budgets;- maintaining monthly reports. Reports on the budget, marketing activities;- monitoring of competitors. 20 competitors in each region. Monthly monitoring of KPIs;- working in 1C (making invoices for payment, conducting closing documents).2. Coordination of the project of opening the first brand corner in "MVideo" (in Yekaterinburg)- development of all advertising materials and design elements for the corner;- selection of contractors for advertising decoration of the corner;- organization of a technical opening for the company's management;- organization of events for the grand opening for buyers (promotions in the shopping center, gifts for visitors to the corner);- development of a primary marketing strategy (before the launch of the project and for the first 3 months);- implementation of the planned marketing strategy at the start-up stage;- monthly reporting.

Saratov, Russia

Coordination and support of marketing, advertising, and PR projects of the company, such as:1. Loyalty program- monitoring of competitors' programs;- segmentation of the customer base;- calculation of cases;- writing instructions for staff;- selection of contractors and organization of tenders.2. "Mystery shopping"- writing instructions for store employees - searching for contractors and holding tenders.3. Corporate events (Birthday of the company, public holidays):- scenario and concept development;- location search;- search of contractors and performers for projects;- drafting timings and project plans;- budgeting, budget adjustments;- coordination of the work of contractors and responsible individuals.

Saratov, Russia

- Website content management;- SEO;- SMM.- media buying for online advertising;- copywriting, editing, and writing texts for the corporate newspaper;- special projects: organization of events (corporate and organized by suppliers).

Saratov, Russia

- Strategies;- pre-campaigns, post-campaigns;- media planning of advertising campaigns on TV.- analysis of the media market- media buying

Саратовская Область, Россия

Selling Skills And Sales Operations

Master'S Degree, Public Relations, Advertising, And Applied Communication

Education record

Education record