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• Data cleaning and analysis of category and channel sales to provide key insights on business drivers for management and sales team.• Initiating new Pricing strategies to improve year-round release category sales for the online channel including bundling, volume discounts and making lower minimum order value viable.• Designed and executed route mapping system to efficiently track field Merchandiser activity and gather key data from Modern off-trade channels to study stock movement and replenishment patterns.

• Analysis of 'Tonies' , a children's educational speaker, in Hong Kong based on price, distribution channels, and target market • Conducted market research on the Hong Kong population emphasizing on income group, geography, and children per household to guage price sensitivity and consumer behaviour • Designed new Marketing mix, with an emphasis on pricing strategies, promotion bundles and media budget allocation to simulate a 5-year revenue forecast with a focus on growing awareness in Hong Kong • Presented our recommendations to the Jebsen Consumer Management on a potential go-to-market strategy for the Tonies product line

• Developed and certified an Indoor Farming environment to support the growth of Micro-green production through offline sales channels.• Scaled an online community of 4,000 patrons through consistent product education and strategic marketing efforts by leveraging Instagram, Facebook and email campaigns, advertising, and metrics.• Converted relationships into an impactful business through timely supply into retail as well as D2C to households through a subscription model.• Rolled out an e-commerce store to sell across India and SEO optimized it to rank first for DIY Microgreens Kits in India.

• Fortified Mozio’s presence within India and Asia by hiring a valuable Business Development team.• Diversified Last Mile Ground Transport options with carriers including Taxis, Buses, Shared Rides and Trains, bringing costs down from USD40 per ride to USD12 and below. Transport partners included: Midas (Singapore), Ridz.in (India), MyTravelThru.com (Thailand), Orix (India) and Meru.in (India).• Increased transaction volumes in Tier 1 cities in India by partnering with online travel agencies, airlines, hotels, and corporate travel desks. Contributing partners included: Ezeego1 (Cox and Kings), SriLankan Airlines, EaseMyTrip.com, and GuestHouser.com.

Creating case studies for various verticals to help future prospects better understand the SnapLion Mobile App potential.Assisted in the recruitment process of Business Development Associates to enhance our outreach and sales effortsTraining and managing a team of Business Development Associates to meet competitive targets, while allowing them to learn in the field.Approaching large chain Food and Beverage Brands to help power their Mobile Presence with an effective solution for engagement and home delivery.

Researching and reaching out to potential businesses for the development of their mobile applications.Driving downloads for apps with targeted online and offline Marketing procedures.Development and execution of various sales strategies to approach new verticals including F&B, Hospitality and entertainment among others.Negotiating deals in high pressure situations to reach a positive outcome.Assisting in the expansion and development of SnapLion’s presence into South East Asia.Executing Mobile Marketing Strategies alongside Team Leads at Playboy India, Wipro, Dell and Desert Chill respectively to generate customer engagement and in turn provide Higher ROI.

Negotiating with vendors regarding Event venues and production of merchandise.Research and development of unique experiential marketing ideas for clientele.Constant communication with clients in order for the event to flow systematically.Assisted in the creation of artwork and set design for Max Life Insurance Founders Day and E-Commerce website launch. Assisted with the daily logistics of the Max Life Insurance event.

Research and development for marketing/ promotional events for clientele. Keeping stock of inventory for marketing merchandise. Communicating with vendors for prospective events and production of merchandise.Organizing media runs for the distribution of merchandise at necessary locations. Spotify- Assisted in the set up and organization of Spotify tour launch in Los Angeles.Culture Collide Music Festival- Assisted as a member of the Filter Staff, to help with daily logistics at the Music Festival.

Assisted in research for a book ‘Asian Mergers & Acquisitions - Riding the Wave’Researched and analyzed market share data of public and private sectors in several industries in order to show the benefits of Mergers & Acquisitions.Focus of the project was essentially on the Banking and Beverage industries on the basis of their respective Return on Equity.

Interned under the guidance of Account Executives in the Research and Development department of the Advertising Agency. Kraft- Primary focus was on the Oreo product, which required us to introduce and initiate the various new types of Oreos into the Asian market.Norton Antivirus- Norton required us to promote their product by distinguishing it from other economical, but less reliable options in the market.SC Johnson- Brief exposure into the television commercial advertising world, where we launched an advertisement for their Mr. Muscle product.USA Rice- provided me with a platform to explore the Internet media stand through online advertising, constant surveying of online traffic and development of the website using Google Analytics.