Responsible for developing, managing and executing the global marketing strategy for ophthalmic simulation-based training while positioning the brand as a healthcare disruptor.Selected Accomplishments:• Manages a high performing marketing team motivated to improve internal customer service while driving the NGO mission and values forward, reducing project turn times by 500% and increasing production bandwidth by 300%.• Works with key stakeholders across multiple countries to lead branding, messaging and content execution for two international entities and the HelpMeSee masterbrand. • Guides the production of brand content and collateral into multiple languages. • Applies and tests behavioral science strategies to improve digital engagement, increasing CTR by 150%+ for email, pay-per-click ads, and organic social media.• Fulfills grant award requirements by developing content strategies to increase awareness of disparities in healthcare that disproportionately impact women and solidify the cycle of poverty in low-income communities.• Drives new media partnerships with ophthalmic industry influencers, trade publications, TV producers, and radio.• Analyzes the use of new marketing technologies (including AI) to increase team efficiency and improve quality of work. • Continuously positions the organization and key subject matter experts as global healthcare disruptors.

Specializing in digital marketing for psychotherapy and medical practices focusing on Medicaid populations, veterans, private pay and insurance-based services. Educates clients on effective marketing strategies for their business.

Responsible for creating and executing the annual strategic communications and media plan for public eye health campaigns across various channels including print, digital, TV, radio, and social.Selected Accomplishments:• Successfully pitched stories to the media and coached speakers on key messaging for news segments and interviews. • Expanded digital marketing strategy to increase “find a local optometrist” searches by 900% in 90 days.• Launched the public eye health campaign in under 60 days from scratch including website, social calendar, blogs, vision saving stories, youth art contest, educational content, press releases and branded swag. • Presented monthly campaign metrics to the Board of Directors, Executive Team, and key stakeholders.

Responsible for creating and executing marketing plans to further the growth of each center of the organization (treatment, research, and education) on a local and global level. Selected Accomplishments:• Developed local and national media relations through pitching stories and press releases.• Cultivated excellent relationships with doctors, research teams, occupational therapists, individuals, families and influencers through storytelling strategies on the topic of neurodiversity. • Functioned as a member of the executive leadership team.• Led rebranding project during merger with all components delivered on-time and on budget.

• Optimized annual marketing strategy with the target of elevating the mission and retail sales.• Collaborated with Chief Retail Officer and Chief Development Officer to implement changes.

• Managed the respiratory division’s rebranding project to update over 100,000 medical device manuals, labels, and packaging pieces while adhering to FDA regulatory standards with a 100% error free final product output.• Managed team performance including hiring process, traveled to corporate trainings, applied LEAN systems, worked with outsourced rebranding firm, managed vendors, developed tracking and metrics systems, collaborated with multiple functional areas.

• Designed marketing collateral and paper registration mail pieces from concept to completion.• Promoted to part-time direct marketing team member in addition to lead graphic designer.