Amanda Kronberg Email & Phone Number

New York, US

• Responsible for developing, managing and executing the global marketing strategy for ophthalmic simulation-based training while positioning the brand as a healthcare disruptor.Selected Accomplishments:
• Manages a high performing marketing team motivated to improve internal customer service while driving the NGO mission and values forward, reducing project turn times by 500% and increasing production bandwidth by 300%.
• Works with key stakeholders across multiple countries to lead branding, messaging and content execution for two international entities and the HelpMeSee masterbrand.
• Guides the production of brand content and collateral into multiple languages.
• Applies and tests behavioral science strategies to improve digital engagement, increasing CTR by 150%+ for email, pay-per-click ads, and organic social media.
• Fulfills grant award requirements by developing content strategies to increase awareness of disparities in healthcare that disproportionately impact women and solidify the cycle of poverty in low-income communities.

Specializing in digital marketing for psychotherapy and medical practices focusing on Medicaid populations, veterans, private pay and insurance-based services. Educates clients on effective marketing strategies for their business.

• Responsible for creating and executing the annual strategic communications and media plan for public eye health campaigns across various channels including print, digital, TV, radio, and social.Selected Accomplishments:
• Successfully pitched stories to the media and coached speakers on key messaging for news segments and interviews.
• Expanded digital marketing strategy to increase “find a local optometrist” searches by 900% in 90 days.
• Launched the public eye health campaign in under 60 days from scratch including website, social calendar, blogs, vision saving stories, youth art contest, educational content, press releases and branded swag.
• Presented monthly campaign metrics to the Board of Directors, Executive Team, and key stakeholders.

Centennial, Colorado, US

• Responsible for creating and executing marketing plans to further the growth of each center of the organization (treatment, research, and education) on a local and global level. Selected Accomplishments:
• Developed local and national media relations through pitching stories and press releases.
• Cultivated excellent relationships with doctors, research teams, occupational therapists, individuals, families and influencers through storytelling strategies on the topic of neurodiversity.
• Functioned as a member of the executive leadership team.
• Led rebranding project during merger with all components delivered on-time and on budget.

Denver, Colorado, US

• Optimized annual marketing strategy with the target of elevating the mission and retail sales.
• Collaborated with Chief Retail Officer and Chief Development Officer to implement changes.

Minneapolis, MN, US

• Managed the respiratory division’s rebranding project to update over 100,000 medical device manuals, labels, and packaging pieces while adhering to FDA regulatory standards with a 100% error free final product output.
• Managed team performance including hiring process, traveled to corporate trainings, applied LEAN systems, worked with outsourced rebranding firm, managed vendors, developed tracking and metrics systems, collaborated.

Atlanta, GA, US

• Designed marketing collateral and paper registration mail pieces from concept to completion.
• Promoted to part-time direct marketing team member in addition to lead graphic designer.