Aksa A. Email & Phone Number

Philadelphia, Pennsylvania, United States

Philadelphia, Pennsylvania, United States

Lead daily management and strategy of paid media for food and beverage (CPG) brands through social, digital, and programmatic channels.

Greater Philadelphia Area

Contributed to the ongoing development of the social media strategy, working to ensure that the Bank's social media efforts are in alignment with the organization's overall digital communication efforts. Collaborated with internal staff to conceive, compose, and publish social media content that supports the organization's communication and digital strategy efforts.Managed, and executed the social media content calendar via Hootsuite and Excel spreadsheets to ensure the Bank monopolizes… Show more Contributed to the ongoing development of the social media strategy, working to ensure that the Bank's social media efforts are in alignment with the organization's overall digital communication efforts. Collaborated with internal staff to conceive, compose, and publish social media content that supports the organization's communication and digital strategy efforts.Managed, and executed the social media content calendar via Hootsuite and Excel spreadsheets to ensure the Bank monopolizes key messaging.Engaged with external stakeholders including partner organizations, and audience members via campaigns and special acknowledgment.Created performance reports, and offers key highlights per campaign for each social platform the Bank is present on. Maintained digital accounts according to best practice, and ensures is up-to-date on the latest social and digital communication trends to help develop new social media strategies and tactics. Show less

Lahore, Punjab, Pakistan

Executed trending marketing tactics across the company’s social platforms to increase brand awareness including services campaigns and video health seminars.Aided in constructing the official launch of namesake mobile application to their prime focus group.

Philadelphia, Pa

Utilized TargetX to track and monitor the status of prospective applicants and related documentation, organizing them into easy-to-understand spreadsheets. Acted as a key contributor in email campaigns to support enrollment growth, analyzing performance to streamline programs external communication and guarantee market penetration. Increased registration for Open Houses by 30% through the development and execution of targeted email marketing campaigns. Led project to design surveys… Show more Utilized TargetX to track and monitor the status of prospective applicants and related documentation, organizing them into easy-to-understand spreadsheets. Acted as a key contributor in email campaigns to support enrollment growth, analyzing performance to streamline programs external communication and guarantee market penetration. Increased registration for Open Houses by 30% through the development and execution of targeted email marketing campaigns. Led project to design surveys to measure upcoming enrolled Graduate class for application experience as well as generating responses from prospective individuals who have not yet enrolled. Show less

Lahore, Pakistan

Composed and executed weekly and monthly social media posts specific to Facebook, Twitter, and Instagram that markedly increased audience exposure and cross-platform engagement. Availed the opportunity to restructure foundations website and newsletter to cater toward specific sponsors. Managed social media platforms and increased followers on all social media channels by 40% in five months through identifying KPIs, targeted interactions, and strategic engagement.Generated an organic… Show more Composed and executed weekly and monthly social media posts specific to Facebook, Twitter, and Instagram that markedly increased audience exposure and cross-platform engagement. Availed the opportunity to restructure foundations website and newsletter to cater toward specific sponsors. Managed social media platforms and increased followers on all social media channels by 40% in five months through identifying KPIs, targeted interactions, and strategic engagement.Generated an organic increase of Facebook followers by 10% per month with targeted content. Show less

Greater New York City Area

Organized, formulated, and executed outreach based PR projects in partnership with city agencies to build brand affinity and maintain a strong consistent branding image in the community. Articulated project deliverables, activities, and statuses to the internal team and clients. Spearheaded and executed a 14M$ project to develop and execute digital, traditional, and experiential marketing campaigns.Processed over 1000 print production order with over 10 New York City government… Show more Organized, formulated, and executed outreach based PR projects in partnership with city agencies to build brand affinity and maintain a strong consistent branding image in the community. Articulated project deliverables, activities, and statuses to the internal team and clients. Spearheaded and executed a 14M$ project to develop and execute digital, traditional, and experiential marketing campaigns.Processed over 1000 print production order with over 10 New York City government agencies. Show less

Managed and created content for social media channels relating to the Club Center. Organized and updated club/organizations information using a recently implemented database software. Assisted club leaders with social media campaigns and hosted seminars regarding RIT club policies.

Rochester, New York Area

Improved SEO rankings from #10 to #1 positioningRecreated website aesthetics and designed a new company logo for marketing materialsDeveloped marketing tactics beneficial within the financial sector and devised a marketing plan for future efforts.

Organized and executed event marketing initiatives and direct marketing tactics as a means to promote Barnes & Noble rental program.

Greater New York City Area

Utilized market research skills in order to create outreach decks for potential clients or partners.Generated content for social media platforms and maintained channels on a daily basis.Reported top daily business news that related to the company's profile and benefited the staff's awareness of current events.

Master Of Business Administration - Mba, Marketing

Activities and Societies: La Salle Women in MBA (LAWMBA): Vice President of Programming University Curriculum Committee: Graduate Student.

Bachelor Of Science, New Media Marketing

Activities and Societies: Global Union Lowenthal Service Group RIT Bhangra RIT Muslim Student Association Women in Business Minor.