Akshara Coomar Email & Phone Number

Los Angeles, California, United States

In my current role, I create dashboards and reports that visualize and communicate key metrics and trends across customer, competitor, and market intelligence to provide actionable insights and strategies for this online social gaming creator’s business growth. Key Contributions:- Drove design and execution of experiments that led to an uplift in user engagement during post-implementation phase of new product feature roll-outs.- Developed and launched self-service dashboards for game analysis that were instrumental in boosting predicted game launch performance by providing detailed insights. - Created scoring system to rank new game soft launches to predict performance for new games upon launch. - Contributed significantly to boost in user retention on specific game titles by innovating post-launch performance dashboards that tracked play and retention metrics. - Conducted "sweet spot analysis" for existing games, which led to categorization of machines into performance tiers and was utilized to enhance game development strategies.- Designed, implemented, and analyzed results of A/B tests to pinpoint marketing campaign adjustments that would improve campaign dedicated conversion rates.- Segmented players using diverse behaviors to facilitate personalized experiences and targeted marketing initiatives.- Implemented survey techniques and social media sentiment analysis to gather user insights that led to product improvements and reduction in reported user pain points.- Created automated tournament selector tool that enables decision-makers to more quickly select games for tournament inclusion from catalog of 100+ games.

East Rutherford, New Jersey

In 2019, I was hired by this entertainment, retail & dining experience destination comprising 3M square feet of attractions and retail, food, and specialty shops to provide vital data analytics for leadership decision-making. Key Contributions:- Drove collaborative effort among cross-functional teams to create suite of reporting tools that enhanced data-driven decisions.- Executed comprehensive pricing trend analyses across competitive landscape, which led to pricing strategy adjustments that reduced customer attrition by 15% while preserving profit margins at historical averages.- Boosted brand marketing retargeting effectiveness and increased new customer acquisitions by identifying distinct customer segments and utilizing social media analytics to discover lookalike audiences. - Conducted in-depth analyses of seasonality, customer engagement, and impacts of COVID-19 to craft sales and P&L forecasts that were instrumental in securing capital funds for expansion.- Designed and implemented pivotal KPI dashboards and visualizations, and presented data insights to senior leadership that ultimately contributed to sales uptick of 10%.- Directed advanced shopper insights research into purchasing behaviors and retail marketing dynamics, which helped refine merchandising strategies to achieve 17% category growth. - Slashed inventory costs and optimized reordering process by introducing new inventory management system that delivered real-time stock tracking and leveraged data to forecast at granular SKU level.

United States

As an Intern, I worked on a 4-member team to design, implement, and support scalable software solutions.Key Contributions:- Operationalized new software features and iterations, and developed test cases prior to integration and deployment.- Developed application prototypes and new proprietary, secure, and web-accessible database for federal and government contracts that improved productivity by 30%.

Hyderabad Area, India

In this early-career internship in India, I performed data analysis on ecommerce platform's customers, and segmented them by customer lifetime value, demographic, and consumer behavior characteristics for use in driving retention tactics.Key Contributions:- Piloted process improvement initiatives, and proactively identified gaps in customer experience and marketing strategy to champion culture of data-driven decision-making.

Master Of Science - Ms, Data Science

Bachelor'S Degree, Business Administration