Crafted 0-1 B2B & B2C products for customers, and restaurant partners on Android, iOS, desktop, and web platforms. It involved working directly with the tech team on the product flow and design to provide a seamless experience to different stakeholders. As the first design hire, I also laid down the foundation for overall brand identity and design guidelines within the team.

Redesigned the entire website with focus on the user journey – from user landing on the website → making a purchase, and elevating their experience across devices in dark and light mode.

Pixis: Designed the google chrome extensionZeo Money: Designed the website from scratchBalance (UAE): Collaborated with the head designer to assist in dark mode on the app

Designed UI SDKs in partnership with NiyoX and PayU. My work also involved revamping user dashboards and establishing design systems and guidelines for the company.

Led the overall brand marketing and design for the company – from UI for the website and app → photography, performance marketing, and promotional assets for social media.

Worked directly with the founding team on all social media assets including graphics, photography, and ads.