Pinkmatter is a streetwear clothing brand catering to niche internet and music trends.• Oversaw key aspects of the business, from product sourcing, inventory management, and customer service to digital marketing and web design.• Successfully crafted a highly converting e-commerce website using a Shopify framework and incorporated custom CSS and HTML coding.• Maintained strong customer relationships, promptly addressing inquiries, resolving issues, and ensuring a high level of customer satisfaction.• Excelled in digital marketing, SEO, and PPC advertising to drive website traffic.

•Contributed to organizing talks, panel discussions, and the Apogee Innovation Channel during Apogee, our annual tech fest.•Designed posters, banners, and standees for events and talks.•Assisted in inviting and coordinating chief guests, enhancing the fest experience.

• Designed fest logos, as well as created banners, posters, and standees for Oasis and BOSM• Collaborated with a team of 35+ Department Representatives to support and manage 3000+ participant registrations in our annual fests Oasis and BOSM• Assisted in the invitation and registration process, serving as a liaison between participants and club coordinators.

Actively involved with Nirmaan, an NGO dedicated to social welfare and community development around Pilani.