Conducted market research, developed integrated marketing programs (ATL & BTL) for new launches. Designed customer oriented promotions, advertising, media planning, PR, brand visibility initiatives.

Responsible for all marketing & communication, branding, promotion, new launches including overseeing the ATL & BTL activities for the project allocated.*Brand Management: Strategizing, Planning & Implementing annual plans for the brand under purview*New launches: Study customer profiles, interact with multiple stake holders like category and sales teams to refine and define customer profile for new areas. develop and implement the marketing plan for the same in conjunction with the creative and other agencies. Also track success or failure of such campaigns at both qualitative and quantitive levels; for ROI and reference purposes.*Marketing Calendar: develop and implement that annual marketing calendar events for the brand.*Vendor management: supervising, coordinating and implementing work with multiple agencies to successfully implement the annual marketing calender and brand plan.*Media Planning and Budgeting

Provided end-to-end business solutions in direct marketing domain; prepared event proposals; negotiated with clients; executed events and managed client database

Responsible for generating business, account management, proposal preparation, contract negotiations, database management and on-site management