• Maintaining a strong social media and brand presence on platforms such as Facebook, Instagram, Twitter, and LinkedIn.• Demonstrated expertise in achieving a large-scale adoption of new technologies such as – Google Analytics, Google Tag Manager and Advanced Google Ads features such as Similar Audiences, Custom Rules (Remarketing Lists), Remarketing search list ads etc.• Managed and coordinated entire set of business development and marketing portfolio activities including (but not restricted to) – managing ATL/BTL Account, Designing Prototypes for Website, Chatbots design and execution, Sales funnel, Influencer Marketing and Content through Blogs, Sales Copies and Headlines.• Separated email campaigns into 2 main objectives, with analytics data revealing a 55% lead-generation rate and a 100% opt-in response rate.• Utilized Google Analytics to track and analyze key metrics, providing actionable insights to enhance campaign performance and audience targeting.• Managed paid advertising campaigns on Facebook, LinkedIn, Google Ads, and Twitter, optimizing budgets for maximum ROI and achieving a decrease in cost per acquisition.• Created compelling content calendars aligned with brand objectives, driving engagement and follower growth.• Implementing an SEO-driven organic strategy to increase site traffic.• Monitored continuously social media trends and industry best practices to identify opportunities for innovation and audience engagement.• Collaborated cross-functionally with content creators, designers, and marketing teams to ensure brand consistency across all channels.

• Searching for HNI clients and convincing them to buy Demat A/c.• Cross - selling of Mutual Funds, IPO, Insurance.• Working with clients to help them make the right decisions with their accounts and explain financial services to them.• Identifying opportunities for greater profits.