EXPERIENTIAL MARKETING- Created more than 20 unique event IPs for brands including Absolut, Bacardi, Corona, Belvedere, Moet Chandon , Diageo (World class festival),Simba and Budweiser, to name a few. - Designed, curated, and executed experiences for niche audiences of hundreds to mass events catering to thousands. BRAND ACTIVATIONS- Designed and executed branding collaterals for ABInBev, Pernod-Ricard, Red Bull, Bacardi India, Moet Hennesy India, Bira, Simba, and Philip… Show more EXPERIENTIAL MARKETING- Created more than 20 unique event IPs for brands including Absolut, Bacardi, Corona, Belvedere, Moet Chandon , Diageo (World class festival),Simba and Budweiser, to name a few. - Designed, curated, and executed experiences for niche audiences of hundreds to mass events catering to thousands. BRAND ACTIVATIONS- Designed and executed branding collaterals for ABInBev, Pernod-Ricard, Red Bull, Bacardi India, Moet Hennesy India, Bira, Simba, and Philip Morris.- Executed events and activations for global brands across 10+ cities in the Indian Subcontinent.ARTIST MANAGEMENT & BOOKINGS- Managed and handled bookings for over 10 top Indian electronic music artists, such as Progressive Brothers, Gurbax, DJ Kan-i, and ZephyrTone.- Booked and toured over 100 international artists including industry heavyweights such as Steve Aoki, Bob Sinclair, Ten Walls, and Zedd, to name a few. Show less

Conceptualised, created, and developed India Cocktail Week, week-long celebrations held in Delhi, Goa and Bangalore, that brought together 20+ leading alco-bev brands to create unique experiences for consumers. The debut edition saw more than 5,000 people in each city.Under the same vertical launched Toast- A wine and beer festival in March 2021 in New Delhi with the aim to take it to 5 other cities.

A beach side restaurant and bar on the sands of Morjim, Goa.After the success of the Goa restaurant I launched Saz in Delhi at Dlf promenade-an all day restaurant & high energy bar at night.

Developed a music school along with India's leading Electronic music artists Progressive Brothers focussing on developing young talented producers.