With a focus on strategy and lifecycle development at Bord Gáis Energy, my role as a Business Analyst centers on bringing new concepts to fruition. The journey encompasses initial proposition identification, through profitability analysis, to ensuring alignment across all channels. Our team's dedication to the product's lifecycle has resulted in efficient, market-aligned offerings that bolster company growth.As a Business Analyst, I mastered analytical skills that now support my current endeavours. By closely collaborating with cross-functional teams, including insights and contact centres, we have successfully scoped new products and process enhancements. This synergy of strategy and analytical acumen has enabled us to deliver tangible benefits to the organization and its customers.