Project: Digital Interventions in Account-based marketing (ABM)- Identified need gaps in the existing sales and marketing methods by interviewing a total of 20+ sales and marketing executives, 5+ business heads and 5+ B2B accounts of different product segments of JSW Steel - Strategized organizational alignment, target accounts planning, team structure, target accounts identification, account personas, customised digital marketing tactics & measuring impact using analytics - Devised 5-year ABM execution roadmap & personalized digital marketing tactics based on AI & analytics

- Spearheaded design and delivery of 80+ new features across 150+ variants of 10 different vehicles- Envisioned new features in functional areas of Automation, Connectivity, EVs, Navigation, Voice Assistant, Feature Analytics, AI & Machine Learning, Personalization, Smartphone Apps and Cloud Applications- Managed 11 different vendors and front-faced 150+ employees in 3 years to develop new features- A part of a team responsible for product scope and technical requirements preparation for new Infotainment product development worth Rs. 100+ crores across Passenger cars launching in 2022-2025 - Developed Infotainment Interfacing apps with total Installations of 4,00,000+ on Android & iOS devices

- Led a cross-functional team to develop India's first AI-based Smart FATC system, which adapts to the user behavior providing purified air as required, thus, increasing user safety, comfort, and convenience- Filed a patent for conceptualizing a solar load estimation model eliminating the need for a physical solar load sensor and thus, reducing the cost of Automatic Temperature Control (FATC) system by Rs. 160/ unit- Filed 4 copyrights for implementing new Climate control features for BS6 variants of Passenger Vehicles

The club aims to inculcate the students with an entrepreneurial mindset and facilitate them to convert their technical ideas into sustainable technologies either as services or products.1. Set up a lab with support from our faculty where students can work 24X7 on their ideas2. Organized “Tesla's Workshop” under the title sponsorship of Texas Instruments. A workshop, where hands-on and real-life problem solving is the key focus. Motivating self-learning from whiteboard to prototype. 3. Lead the team of 11 people in realizing an Electric Bike as the first product