Ppc Associate
Current• Manage and optimize pay-per-click advertising campaigns across multiple platforms, including Google Ads, and social media advertising.• Conduct keyword research and ad copy optimization to improve campaign performance.• Monitor and analyse campaign performance using analytics tools to identify opportunities for optimization.• Conduct A/B testing and landing page optimization to improve conversion rates.• Working with cross-functional teams, including content and creative teams, to develop and implement integrated digital marketing campaigns.• Stay up-to-date with the latest trends and best practices in PPC advertising.