• End-to-end execution of marketing campaigns to help Byju’s leverage multiple channels like Search, Social & Display to achieve the best results from their digital media spends. • Responsible for generating and nurturing leads for GMAT and GRE Programs at Byju’s. Managed spends upto 3 Cr per year.• Coordinated with Creative Team for marketing collateral and improved landing page experience through A/B testing and Multivariate testing. • Tracked and optimized activity to… Show more • End-to-end execution of marketing campaigns to help Byju’s leverage multiple channels like Search, Social & Display to achieve the best results from their digital media spends. • Responsible for generating and nurturing leads for GMAT and GRE Programs at Byju’s. Managed spends upto 3 Cr per year.• Coordinated with Creative Team for marketing collateral and improved landing page experience through A/B testing and Multivariate testing. • Tracked and optimized activity to increase the Quality and ROI from paid acquisitions through Marketing automation tools – Leadsquared and Mobile attribution tools – Appsflyer.• Helped in bringing out products.byjus.com , a BYJU's products site that is self sustained, state of the art and can endow the same amount of trust as an Amazon Page. Ran PLA's to send Traffic to the same.• Worked for Sales & Marketing Funnel Optimisation.• Worked on Real-Time Dashboard, Attribution Models & Visualization Tools for Cross Channel Optimisation and better reporting using Appsflyer Master Api.• Coordinated with Sales team to incorporate feedback in marketing campaigns for better communication and precise targeting.• Hands-on experience of designing and optimizing following types of campaigns – Search Campaigns, Remarketing campaigns, Search with Display Select, Display campaigns – Contextual, Placements, Interest Based, RLSA Campaigns, GSP Campaigns, DSK Campaigns, Facebook Campaigns – Lookalikes, Lead Ads, Video and Engagement, Amazon Display Network, Affiliates, YouTube, Mobile, SMS and Email marketing campaigns, Double Click Bid Manager. Show less

• Performed Keyword Research to optimize existing content and uncover new opportunities.• Provided SEO analysis and recommendations in coordination with elements and structure of websites and web pages for Commerce and 10-12 PCMB.• Ran experiment appinstalls in Australia, New Zealand, Malaysia , Indonesia, Bangladesh, Sri Lanka.