Akshaya Kumar Sahu Email and Phone Number

- Switched to the communications side to complement the product & partnership learnings and secure a holistic perspective- Achieved 2x engagements across brand's social media platforms in H2 FY22 vis-à-vis H1- Drove community growth across platforms in H2 FY22 - 12% & 11%+ increase in Instagram and YouTube followers/subscribers- Led brand's largest ever influencer campaign involving 225 influencers across categories (mega, macro, micro & nano) to build awareness about brand… Show more - Switched to the communications side to complement the product & partnership learnings and secure a holistic perspective- Achieved 2x engagements across brand's social media platforms in H2 FY22 vis-à-vis H1- Drove community growth across platforms in H2 FY22 - 12% & 11%+ increase in Instagram and YouTube followers/subscribers- Led brand's largest ever influencer campaign involving 225 influencers across categories (mega, macro, micro & nano) to build awareness about brand transition (Tata Sky to Tata Play) on social - amassed 51Mn+ engagements- Collaborated with Netflix to create a multi-phase digital awareness & engagement plan for the awaited bundled offering- Successfully executed 5 back-to-back campaigns, got 6 PR features for standout topical & moment marketing comms in H2 FY22 Show less

- Ideated, designed & delivered Linear and Digital education products for Tata Sky subscribers in partnership with Vedantu- Conducted market research to identify unmet customer needs; assessed product-market fit and outlined product strategy- Launched 2 linear TV channels to help students prepare for key entrance exams, viz. JEE & NEET, coached by pedigreed educators at great affordability - primarily targeted towards DAS 3 & 4 markets having limited coaching opportunities- Created… Show more - Ideated, designed & delivered Linear and Digital education products for Tata Sky subscribers in partnership with Vedantu- Conducted market research to identify unmet customer needs; assessed product-market fit and outlined product strategy- Launched 2 linear TV channels to help students prepare for key entrance exams, viz. JEE & NEET, coached by pedigreed educators at great affordability - primarily targeted towards DAS 3 & 4 markets having limited coaching opportunities- Created exclusive value proposition by utilizing partner's flagship Ed-Tech offerings and creating specific micro Ed-Tech offerings for Tata Sky subscribers; enabled custom-designed access to partner app through deep-linking and SSO login- Ideated, operationalized & led multiple customer experience (CX) improvement projects involving cross-functional teams- Performed Pareto analysis & identified the top 10% of customer pain points accounting for 73% of reported issues - by benchmarking customer journeys with CX frontrunners / capturing customer feedback via direct & indirect engagement channels- Conducted study for new customer churn, identified top 3 reasons for not recharging, recommended action items to address- Projects resulted in NPS improvement across customer journeys, drop in inbound calls, and increased app usage for queries Show less

Worked across multiple functions (Sales, Service, Communications, Content, Customer Operations, and Commercial) & territories (Bihar, Mumbai, and Bangalore) to get a holistic understanding of the business, processes, and systems

- Worked on a project to improve sales capability prog. of the org. to identify & alleviate existing barriers- Developed exhaustive training SOP for the frontline sales team; standardized training program with a comprehensive calendar- Suggested framework to reduce work hours by 75% in periodical training, and E-learning centric training to drive engagement & efficiency

- Led Quality Assurance (QA) for B2C products of Fortune 500 clients; saved INR 1.7L+ by attaining 79% automation coverage- Achieved 100% test coverage, implemented advanced test design, led idea sessions for 7+ testers- Increased Defect Removal Efficiency up to 95%, and reduced functionality failures by 15% in production- Minimized redundancy, attained First Time Right target of >85%, exceeded client expectations- Was handpicked 1/15+, carried out internal audits of test… Show more - Led Quality Assurance (QA) for B2C products of Fortune 500 clients; saved INR 1.7L+ by attaining 79% automation coverage- Achieved 100% test coverage, implemented advanced test design, led idea sessions for 7+ testers- Increased Defect Removal Efficiency up to 95%, and reduced functionality failures by 15% in production- Minimized redundancy, attained First Time Right target of >85%, exceeded client expectations- Was handpicked 1/15+, carried out internal audits of test artifacts, suggested 5+ corrective measures- Rated Solid Contributor & was assessed Outstanding in 4/5 KPIs for FY16 &17, awarded IBMer Appreciation (1/30 of 150+) Show less