Akshay Karade Email & Phone Number

Maharashtra, India

- Single POC for customer’s escalations / queries for the off-shore team.- Conducting Training sessions for Onsite Account Managers- Team handling, cross training team members on different platforms.- End to end account management- Manage and optimize both Display and Video campaigns for Desktop and Mobile using latest ad using Google Ad Manager, DCM, DCS, SITO etc.- Troubleshooting campaign performance issues and optimize for better results.- Reporting and Analysis: Pull daily or weekly reports to analyze campaign performance. - Provide mid-campaign and end campaign reports along with screenshots as a part of campaign management.- Creative tag testing, landing page URL testing.- Troubleshoot targeting issues, inventory constraints, fill rate issues, resolve any traffic issues and reconcile discrepancies.- Communicate with Account Managers as a POC via calls / chats, on discrepancy, revenue and reporting issues.

Pune Area, India

- Work with the client and the account management team to understand the client's business and advertising objectives and thereafter, define and build advertising strategy.- Implementation and management of campaigns including client and order setup, inventory management and optimization.- Combine creative thinking with factual analysis appropriate strategies to ensure that campaigns reach their target as effectively as possible and deliver them in full.- Identify target audiences and analyzing their characteristics, behaviour and media consumption habits.- Monitor daily performance on revenue metrics of all campaigns.- Present robust proposal, including cost schedules to clients.- Manage all media planning from inception to execution.- Test ad tags received from creative team and report if any issues.- Trobleshoot any issues within campaigns or creative using tools like HOLA, Tunnelbear, Fiddler, Charles Logs, etc.- Co-ordinate with all internal teams to quickly help resolve respective issues.------------------------------------------------------------*Team Management Responsibilities:*------------------------------------------------------------- Managing team of 30 and responsible for training, mentoring, improving quality of all the members in team.- Designing training modules and conducting assessment to new joiners on fundamentals of digital advertising, different Ad serving tools, several processes and technologies and walk-throughs.- Assign monthly shift rotation rosters, manage leaves.- Delegating the tasks in team.

Pune Area, India

- Manage key Publisher Accounts for effective revenue generation from ad inventory.- Provide Platform support to Publishers and Advertisers thus helping them to earn revenue and effective ROI.- Facilitate weekly / monthly calls with key accounts to understand requirements & additional features.- Co-ordinate with the engineering team to discuss the additional features and act as a bridge with the customers thus keeping them updated on proceedings.- On-boarding campaigns, Campaign Management, Campaign optimization and Inventory management for effective monetization. - Testing ad tags and executing ad campaigns as per client requirements.- Creating new slots/placements for the existing and new publishers and linking them to the live campaigns to fulfill their requirement.- Troubleshoot targeting issues, inventory constraints, fill rate issues, resolve any traffic issues and reconcile discrepancies.- Narrowing down bad ad issues using logs capturing tools like Fiddler, Charles logs and finger printing mechanism.- Hands on RTB (Real Time Bidding) Campaign Setup and Monitoring RTB Inventory configurations and supply.- Use SQL queries to fetch ad-hoc reports and data forecasting.- Communicating with the publishers’ as a POC via calls / chats, about any issues like discrepancy, revenue and reporting etc and escalating issues post analysis of a problem to the support/engineering team and ensure follow up to closure of issues. - Create training documents for the processes handled.- Provide Training and Mentoring to new joiners in the team.

Pune Area, India

- Define and execute strategies for all Social Media activities (SMO) for product promotion and branding.- Competitor Analysis and Market Research for SEO On-page activity.- Provide recommendations and execute strategies for content development in coordination with SEO goals (General and keyword specific)- Implement link building campaigns in coordination with SEO goals like Article Submission, Directory submission, Blog Commenting, Social bookmarking.- Defining marketing strategy and executing it for specific range of products which also includes presales.- Managing leads through online CRM tools.- Monitor and manage web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance to enhance ROI.- Define SEO requirements and recommend site enhancements that maximize ROI and increase rank of organic search result listings.- Interacting with the Business Associates and creating their profiles to be uploaded on the company’s website.- Define and Execute Strategies for Email Market.- Branding & Promoting the Products on Social Media Channels. (Includes developing concepts graphics, images and video concepts for marketing.)

Master Of Computer Applications (Mca)

Activities and Societies: Training and Placement Student coordinator Participated actively in the campus placement coordination..

Bachelor Of Science (B.Sc.), Computer Science, With First Class, Computer Science

Graduated as a Bachelor of Computer Science.

State Secondary Certificate, High School/Secondary Certificate Programs

Activities and Societies: Debate Team, Elocution Team, Football Team, Volleyball Team, Cricket Team. Highly Energetic and Active.