Akshay Krishnan B Email & Phone Number

Hyderabad, In

Hyderabad, Telangana, India

Hyderabad, Telangana, India

Life sciences commercial strategyEnabling major life sciences clients across the US in the development of their commercial strategy from product launch to loss of exclusivity

Shillong, Meghalaya, India

Responsible for fostering and managing proper channels of communication with various stakeholders from the industry, B-Schools, and other media houses like InsideIIM, Dare2Compete & Hindu BLOCOrganizing TEDxIIMShillong, Podium'20, & Nexus to increase the corporate interaction with the batchDeveloping PR campaigns and media relation strategies to increase the brand presence of IIM Shillong

Shillong, Meghalaya, India

Chennai, Tamil Nadu, India

Hyderabad, Telangana, India

GTM Strategy for a Med-Tech Client Identified 17 priority target markets and key competitors by analyzing the competitive landscape in the USDeveloped a playbook deck for the pilot launch and estimated the market size for the summer in 130 districtsCreated briefing decks for client meetings with key stakeholders and developed a daily report on market trendsDaily Digest on COVID-19 Testing for Life Sciences ClientsOwned the daily report summarizing the key insights and created a spaghetti model to aid in accurate messaging Developed a new weekly section which has a readership of the C-suite of client teams and Deloitte leadership

Chennai Area, India

Collaborated with the client support team to analyze data for various pharma companies and provided actionable insights on messaging strategies and promotional effectiveness using concise decks and dynamic dashboardsExecuted the firm’s first HCP-Patient conversation recording project from scratch, leading to several key findings, and helping the client understand the nuances involved in the prescription of antipsychotic drugs for schizophreniaExpedited rapid-turnaround projects in less than 48 hours, completing the analysis, story-boarding and the final client-ready deliverable by efficient use of tools like Excel, PowerPoint, Tableau, and other internal automation tools

Mumbai, Maharashtra, India

Converted sales of over Rs. 75 lakhs in value in the residential segment through the sales of high-performance glass Steered the sales in a newly created sales area by scouting more than 100 prospecting projects and improved the conversion ratio in the region from 40% to 70% (36 projects) across residential and commercial segmentsAwarded for “Exceptional Marketing Activation” in west for maximum engagement with customers in Feb 2019Successfully coordinated and executed several customer-engagement programs like the “Glass-guru” workshop engaging more than 25 architects and important project-winning client visits to the World Glass Complex, Chennai

Chennai Area, India

Chennai, Tamil Nadu, India

Built an estimation framework and analyzed 29 facades, which projected an average cost savings of 9% by adopting jumbo sized glass panesThe findings influenced the launch of a marketing campaign for builders, which focused on the benefits of resizing, and the tool has been successfully used in over 50 projects by the firm’s design engineers

Mumbai, Maharashtra, India

Enhanced the database by scouting 175+ prospecting projects in the residential segment and mapped the key stakeholders in all these projects and provided the right glazing solutions for their requirementConducted the firm’s residential marketing campaign with 22 builders, resulting in several new enquiries

Master Of Business Administration - Mba, 86.63%

Bachelor Of Engineering, Civil, 83.30%

Hsc, 94.2%