In the context of a highly seasonal business, work closely with the regional & global teams with the long-term objective of growing the kiwifruit category and maintaining differentiation of the Zespri Brand to command a price premium. This includes; leading the development of integrated touchpoint experience marketing plan, championing local marketing strategies while owing an A&P, driving Return on Marketing Investment and track and review success measures to increase effectiveness and… Show more In the context of a highly seasonal business, work closely with the regional & global teams with the long-term objective of growing the kiwifruit category and maintaining differentiation of the Zespri Brand to command a price premium. This includes; leading the development of integrated touchpoint experience marketing plan, championing local marketing strategies while owing an A&P, driving Return on Marketing Investment and track and review success measures to increase effectiveness and efficiency of marketing activities and contribute to the development and implementation of Zespri’s strategies for India, APAC and globally. Show less

Responsible for defining the strategic direction, brand planning & execution for building the Zespri brand & lead for all marketing activities (ATL & BTL) and operations within India & Middle East (UAE, Saudi Arabia, Kuwait, Bahrain, & Israel).

Responsible for crafting consumer marketing strategy by making efficient use of consumer research & market insights, owning an A&P, contributing to the development of brand & marketing communications, implementing fully integrated marketing mixes through ATL & BTL activation, and assisting cross-functional teams in building the Zespri brand in India.

Handled the portfolio of Comfort Fabric Conditioner in India & was responsible for Brand Building & Brand Development. Key responsibilities included;Lead an integrated team of Networks, Supply Chain, & Customer Marketing functions in implementation of trade and customer linked activities. Conceptualize and implement media plans (ATL & BTL) for brand activation. Drive routine packaging changes. Manage Brand & Marketing Investment budgets.• Crafted the “Better Together” program (Surf… Show more Handled the portfolio of Comfort Fabric Conditioner in India & was responsible for Brand Building & Brand Development. Key responsibilities included;Lead an integrated team of Networks, Supply Chain, & Customer Marketing functions in implementation of trade and customer linked activities. Conceptualize and implement media plans (ATL & BTL) for brand activation. Drive routine packaging changes. Manage Brand & Marketing Investment budgets.• Crafted the “Better Together” program (Surf Excel + Comfort) to leverage Surf Excel’s equity to increase penetration in Non-South by working on concept creation, business case development, & also putting in a plan across product, pack, & proposition.• Worked on complete Post Launch Evaluation of a Brand Led Growth project of Proposition Refresh in Non-South for Building Relevance and Category Creation.• Independently managed Market Development programs for the brand that resulted in recruiting 4.8 Mn. new consumers and 200+ bps increase in penetration. Established a differential program for Comfort Pure in MT that resulted in 20% increase in conversions.• Single handedly worked on Annual Brand Plan for 2019 for Non-South by putting in complete understanding of market & consumers & drafting the media plans and market development models to grow in these markets. • Seeded Comfort in whitespaces by designing and executing media plans to grow disproportionately in Gujarat, West Bengal, & Assam leading to 150+ bps increase in penetration. Show less

Responsible to help conceptualize and independently execute plans in order to deliver the short term and long-term business objectives of the brands in Health, Wellness, & Nutrition categories. Lead & facilitate Innovations & New Product Development from ideation till the launch. Marketing communications development & deployment, influencing pricing strategies, driving and monitoring sales performance.Innovations:• Handled the complete new product pipeline for nutritional range right… Show more Responsible to help conceptualize and independently execute plans in order to deliver the short term and long-term business objectives of the brands in Health, Wellness, & Nutrition categories. Lead & facilitate Innovations & New Product Development from ideation till the launch. Marketing communications development & deployment, influencing pricing strategies, driving and monitoring sales performance.Innovations:• Handled the complete new product pipeline for nutritional range right from drafting the project briefs, crafting USPs to developing 360-degree launch plan. Developed an E-com exclusive launch plan for the Whey Protein. • Worked on changing the packaging of GreenTea by using the consumer and category cues by dialing up the pack elements, enhancing the pack imagery. The new pack significantly improved in consumer mind measures in terms of likability and differentiations.• Added 2 new SKUs for Hand Sanitizers based on need gap identification for access and corporate packs resulting in corporate and hospital tie-ups in 150+ hospitals pan India.Market Development:• Independently executed the deployment of 300 Wellness Advisors in more than 1000 MT/NMT stores in India by crafting complete consumer journey through demonstrations and product information leaflets. The program resulted in increased number of contacts with lower costs thereby leading to higher program efficiency. Show less

Responsible for business planning of the portfolio and to drive all key marketing matrices for the brand through sales and market development in Hindi Heartland. Product innovation and new product development. Managing the communications on the brand for Hindi Speaking Markets. Responsible to create and execute all brand activities (ATL & BTL) on the brand to enhance brand/product presence.Brand Communications:• Worked on new communication development for the brand with Mr. Amitabh… Show more Responsible for business planning of the portfolio and to drive all key marketing matrices for the brand through sales and market development in Hindi Heartland. Product innovation and new product development. Managing the communications on the brand for Hindi Speaking Markets. Responsible to create and execute all brand activities (ATL & BTL) on the brand to enhance brand/product presence.Brand Communications:• Worked on new communication development for the brand with Mr. Amitabh Bachchan for brand endorsement. Worked closely with the creative agency on concept creation, story board, moot board creation, & launch. • Developed a complete media deployment plan with the new proposition for the HSM for TV and Non-TV that facilitated in establishing the market leadership for the brand.Sales & Market Development:• Instrumental in increasing the outlets reach by facilitating the setup of trade & distribution network in Central India that increased numeric distribution to 45K outlets.• Crafted and deployed various trade marketing activities including Distributors’/WS’ meet.• Developed Go-To-Market programs for Rural Markets in Central India resulting in adding 200+ towns. Show less

Joined cityon.net as Marketing Intern - Content Development assisting the end to end Web Architecture, Web Content, & Web Design teams.