Akshey Bhat Email & Phone Number

New Delhi, Dl, In

New York, Us

Noida, Uttar Pradesh, In

New York, Us

Reporting to Director Digital Activations, responsible for the management and output of the Digital Activation department, a part of the Digital function in centralized team in Delhi. Acting as a Digital Business Partner to Google in the regions of APAC, EMEA, & NA. Handling a team of 35 digital specialists, in the hierarchy of Sr, Managers, Managers, Team Leaders and Activation Executives.Digital Planning and Activation• This is a client-facing role with a charter to define and execute the digital marketing strategy. Establish, implement and measure the effectiveness of digital initiatives to drive awareness and adoption of client solutions.• Part of planning and ensuring the successful delivery of Digital activities for our audiences. Create digital experiences that drive actions (acquisition, retention, advocacy, referral, etc).• Establishing and optimizing a variety of digital advertising partnerships to drive greater adoption.• Work at the strategic level (generating bold and innovative ideas for growth) and at the tactical level (managing campaigns, analyzing traffic data, solving problems, analyzing adoption and making continuous improvements based on performance, trends, and insights)• Identifying & developing the best possible biddable media SEM, Social and DV360 strategy with the team to drive efficiency and effectiveness in the campaigns to ensure & meet the campaign's objectives.Management, Training and Team Expansion• Guide and conduct training programs with digital team, Product teams, Social Marketplace, and analytics teams to plan, activate, measure, and optimize GroupM’s digital acquisition media campaigns• Build the digital acquisition media capabilities of the current digital media team.Client Management• An expert on digital media and buying practices, and thought leader on emerging channels• Managing local and global stakeholders and discuss to develop the next strategy of the existing campaigns and review the performance.

London, Gb

Leading a large global, geographically dispersed team, with a significant marketing budget. Working directly with the global executive team to drive alignment and growth across the business. Responsible for marketing strategy, planning, content, campaigns, sales enablement, digital, social, events and operations.Manage BT's Global Services division portfolio for Digital Marketing (Online Marketing), Performance Marketing, Social Media Promotion, Data Analytics and Business Intelligence Operations.• Design & Develop overall Online Marketing Strategy and Coordinating with the stakeholders across the Company to ensure its effectiveness.• Managing and tracking multi-channel marketing efforts for seasonal and promotional events.• Responsible for Social Media Listening, Publishing & Promotion.• Measurement Reporting & Analysis: Responsible to create dashboards which help management to review results and make informed business decisions.• Conducting Social Media Audits on regular intervals & providing inputs to the Online Marketing Strategy.• Creating Single Step & Multi Step EDM Campaigns for various BT Global Service Geographies.• Managing Paid Traffic on BT Global Services Website, Blogs & product Promotions.Tools: Oracle Social Relationship Management Suite, Eloqua, WordPress, Brandwatch, Salesforce, Marketing Resource Management,Google Adwords, Google Analytics, Bing/Yahoo Adcenter, Critio Omniture & HP Content Management System. Adobe Enterprise Management (AEM)

Mumbai, Maharashtra, In

Worked for British Telecom (BT Global Services); Search Marketing, Email Marketing, CRM, Social Media Marketing & Web Analytics.Key Result Areas:ORM & Digital Media:• Digital Media Marketing, advertising & campaign management on LinkedIn, YouTube, Google+, Facebook, Twitter, Pinterest, Blog.• Driving & managing campaigns across the calendar year to boost customer engagement using content effectively and managing crisis communications.• Blog Publishing & Promotion through Oracle Social Relationship Management Platform.• Analysing user behaviour and campaign results to identify trends, problems, and opportunities to ensure maximum ROI. Social Media Listening, measurement & reports.• Analysing traffic patterns and optimizing channels against direct response and awareness KPIs.Web Reporting & Analysis:• Responsible to create dashboards which help management to review results and make informed business decisions• Web Reporting using Google Analytics, Omniture site catalyst, MixPanel, Tableau, Google webmaster tool – Have to create dashboard by showing data for main metrics for the higher management.• Tracking of Social media response and reporting for the brand using tools Radian6, Bufferapp, Hootsuite, Sysomos, Social Report etc.• Analyze and report website performance as Daily & Monthly reports. Responsible to monitor and report the effectiveness of campaigns and to measure ROI and other KPIs of all marketing activities.• Work with the agencies to develop monthly reports on competition and brand online analytics.SEO

Nairobi, Nairobi , Ke

• Leveraging research to fully understand the evolving business client and competitive landscape to address in a targeted and relevant manner• Working with the Clients and Line of Business to understand acquisition, cross-sell, and relationship activation challenges, and responding with appropriate digital marketing strategy• Directing, developing and executing digital advertising campaigns for Clients.• Driving messaging map and sequencing to maximize customer engagement with the campaign• Enhancing messaging and creative based on regularly reviewed analytics and reporting metrics• Evolving Business Marketing into a more digitally-centric delivery model, from both an acquisitions and retention perspective• Developing strategic vision, roadmaps and marketing plans to continue to grow Client’s market share through digital channels• Driving a learning agenda across channels, including search, display, owned properties, email, and partner websites• Attract and earn new clients, such that customers are positioned to establish broad and deep relationships beyond the initial product selected• Driving strategic thinking and senior buy-in for digital marketing programs and seeing them through to completion• Overseeing the strategy, implementation and execution of creative development of digital platforms.• Strong familiarity and grounding in digital media buying and selling processes, and a solid knowledge of advertising technologies including Ad Serving, Rich Media, Search Management, Real Time Bidding, DSPs, SSPs, and Ad Exchanges• Demonstrated success at working with cross-functional teams and building strong relationships across internal teams• Ability to develop business contacts within the advertising, marketing and digital industries in India, Africa, US, Canada & UK.• Ability to understand and absorb complex technical concepts and communicate them to a non-technical audience effectively

New York, Ny, Us

• Strategized, structured & planned the cheapOair flights Account for UK & Ireland Geography.• Involved in the UX & product development of the site through the funnel.• Traffic Analysis through Google Analytics, AB & Crazy Egg Testing.• Meeting daily Budget Target & ensure optimum Campaign Performance.• Effectively Working towards the building on the brand equity & value propositions.• Managing & Overseeing the execution of the Strategic Planning.• Mentoring team members for effectively implementing the plans.• Coordination, reporting & evaluation with inter departmental teams.• Presentations & Weekly/Monthly/Daily status calls with the management with evaluation of various measurability matrix.• Rigorous Efforts towards performance based marketing of the site.

New York, Ny, Us

• Increase Revenue from the Onetravel Hotel Account in US & Canada.• Monitoring Team's Segment & Campaigns, mentoring, providing suggestions.• Strategy Planning - Prepare Strategy/ Road Map on how to grow the account and implement it periodically.• Reporting - Daily Reports about Account, Keyword Trend, Landing Page, Ad Copy, presentations etc.• Meeting - Conduct Weekly Brand Meetings. Take Part in Product Call - Prepare Presentation to showcase any ups and down, reasons and future strategy and present/discuss SEM part.• Landing Page Development - Prepare/maintain the database of how many pages we have for assigned Brand. Request for New Landing pages, review Landing Page quality, report problems & Coordinate with LP team for fix.• Coordination with other Inter Departments like FDA (for better Deals, DMS), Landing Page Team (for Landing pages, creative), Tech team (for DMS and other tech issues), Web Design Team (for design issues) etc. Represented the Indian SEM team on various meetings & Forums.• Team Training - Properly assign keywords to executive, train them, and solve problems. • Competitive Intelligence- Study competitor’s site, ad copies, landing pages for new ideas.• Manage all PPC campaigns across all Search Engines (Google Adwords, Yahoo Overture, MSN Ad center and others)

Noida, U.P., In

• Create, maintain and optimize paid search campaigns across Google & Yahoo Search Engines on a daily basis including: Keyword Research, Ad Creation & Testing, Quality Score Improvements, Bid Management, Conversion Optimization & Tracking• Managing the design and creation of dedicated landing pages and E mailers.• Setting up and maintaining banner campaigns and liaising with internal design teams.• Compiling weekly and monthly pay per click performance reports.• Setting up split tests and managing split testing software.• Managing automated bid management tools.• Maintain strong internal relationships with all internal and external environment.• Reporting and analysis on different performance metrics.• Coordinating production of web element for the websites.• Research and project management.• Create monthly PPC Reports with analysis of performance of campaigns along with recommendations for improvements.• Conduct keyword research with CPC estimates and develop quality keyword portfolio.• Research & Implement new techniques to improve the CTR and ROI

Armonk, New York, Ny, Us

• Building and expanding business of the company by strong customer orientation and rapport.• Providing assistance in navigating Web sites, make product recommendations, and quickly and efficiently responding to the customer complaints.• Communication and strong customer service to build sales and visibility.• Providing support for LAN i.e. USB, Ethernet and Wireless connection.• Providing technical support for some additional Bell Canada services• Cross Selling products like MSN Messenger, Simpatico security services, Games Mania, etc.Configuring Play Stations and email addresses of customers on various email clients (eg; Outlook, Outlook Express, Eudora, Thunderbird etc).• Selling Dell and HP provided computers with the bell Canada provided subscription of Broadband connection.• Selling additional services like wireless router, Simpatico Anti virus, and Games Mania and MSN messenger.

Pgdym, Marketing & Finance

Master In Business Administration, International Business Marketing

Bachelor'S Degree, Computer Science

High School, Pcm