Akshey Bhat Email & Phone Number

New Delhi, DL, IN

New York, US

Noida, Uttar Pradesh, IN

New York, US

• Reporting to Director Digital Activations, responsible for the management and output of the Digital Activation department, a part of the Digital function in centralized team in Delhi. Acting as a Digital Business.
• This is a client-facing role with a charter to define and execute the digital marketing strategy. Establish, implement and measure the effectiveness of digital initiatives to drive awareness and adoption of client.
• Part of planning and ensuring the successful delivery of Digital activities for our audiences. Create digital experiences that drive actions (acquisition, retention, advocacy, referral, etc).
• Establishing and optimizing a variety of digital advertising partnerships to drive greater adoption.
• Work at the strategic level (generating bold and innovative ideas for growth) and at the tactical level (managing campaigns, analyzing traffic data, solving problems, analyzing adoption and making continuous.
• Identifying & developing the best possible biddable media SEM, Social and DV360 strategy with the team to drive efficiency and effectiveness in the campaigns to ensure & meet the campaign's objectives.Management.

London, GB

• Leading a large global, geographically dispersed team, with a significant marketing budget. Working directly with the global executive team to drive alignment and growth across the business. Responsible for marketing.
• Design & Develop overall Online Marketing Strategy and Coordinating with the stakeholders across the Company to ensure its effectiveness.
• Managing and tracking multi-channel marketing efforts for seasonal and promotional events.
• Responsible for Social Media Listening, Publishing & Promotion.
• Measurement Reporting & Analysis: Responsible to create dashboards which help management to review results and make informed business decisions.
• Conducting Social Media Audits on regular intervals & providing inputs to the Online Marketing Strategy.

Mumbai, Maharashtra, IN

• Worked for British Telecom (BT Global Services); Search Marketing, Email Marketing, CRM, Social Media Marketing & Web Analytics.Key Result Areas:ORM & Digital Media:
• Digital Media Marketing, advertising & campaign management on LinkedIn, YouTube, Google+, Facebook, Twitter, Pinterest, Blog.
• Driving & managing campaigns across the calendar year to boost customer engagement using content effectively and managing crisis communications.
• Blog Publishing & Promotion through Oracle Social Relationship Management Platform.
• Analysing user behaviour and campaign results to identify trends, problems, and opportunities to ensure maximum ROI. Social Media Listening, measurement & reports.
• Analysing traffic patterns and optimizing channels against direct response and awareness KPIs.Web Reporting & Analysis:

Nairobi, Nairobi, KE

• Leveraging research to fully understand the evolving business client and competitive landscape to address in a targeted and relevant manner
• Working with the Clients and Line of Business to understand acquisition, cross-sell, and relationship activation challenges, and responding with appropriate digital marketing strategy
• Directing, developing and executing digital advertising campaigns for Clients.
• Driving messaging map and sequencing to maximize customer engagement with the campaign
• Enhancing messaging and creative based on regularly reviewed analytics and reporting metrics
• Evolving Business Marketing into a more digitally-centric delivery model, from both an acquisitions and retention perspective

New York, NY, US

• Strategized, structured & planned the cheapOair flights Account for UK & Ireland Geography.
• Involved in the UX & product development of the site through the funnel.
• Traffic Analysis through Google Analytics, AB & Crazy Egg Testing.
• Meeting daily Budget Target & ensure optimum Campaign Performance.
• Effectively Working towards the building on the brand equity & value propositions.
• Managing & Overseeing the execution of the Strategic Planning.

New York, NY, US

• Increase Revenue from the Onetravel Hotel Account in US & Canada.
• Monitoring Team's Segment & Campaigns, mentoring, providing suggestions.
• Strategy Planning - Prepare Strategy/ Road Map on how to grow the account and implement it periodically.
• Reporting - Daily Reports about Account, Keyword Trend, Landing Page, Ad Copy, presentations etc.
• Meeting - Conduct Weekly Brand Meetings. Take Part in Product Call - Prepare Presentation to showcase any ups and down, reasons and future strategy and present/discuss SEM part.
• Landing Page Development - Prepare/maintain the database of how many pages we have for assigned Brand. Request for New Landing pages, review Landing Page quality, report problems & Coordinate with LP team for fix.

Noida, U.P., IN

• Create, maintain and optimize paid search campaigns across Google & Yahoo Search Engines on a daily basis including: Keyword Research, Ad Creation & Testing, Quality Score Improvements, Bid Management, Conversion.
• Managing the design and creation of dedicated landing pages and E mailers.
• Setting up and maintaining banner campaigns and liaising with internal design teams.
• Compiling weekly and monthly pay per click performance reports.
• Setting up split tests and managing split testing software.
• Managing automated bid management tools.

Armonk, New York, NY, US

• Building and expanding business of the company by strong customer orientation and rapport.
• Providing assistance in navigating Web sites, make product recommendations, and quickly and efficiently responding to the customer complaints.
• Communication and strong customer service to build sales and visibility.
• Providing support for LAN i.e. USB, Ethernet and Wireless connection.
• Providing technical support for some additional Bell Canada services
• Cross Selling products like MSN Messenger, Simpatico security services, Games Mania, etc.Configuring Play Stations and email addresses of customers on various email clients (eg; Outlook, Outlook Express, Eudora.

Pgdym, Marketing & Finance

Master In Business Administration, International Business Marketing

Bachelor'S Degree, Computer Science

High School, Pcm