Joining as a Senior Product Manager/ Project head responsible for scaling and building consumer durable business.1) Responsible for cross sell of Consumer durable products to Home loan customers.2) Created a cross sell journey that allows sales team to pitch customers consumer durable products to home loan customers.3) Coordinate with marketing to run campaigns and offers on highly converting customers. 4) Coordinate with virtual sales team to do telecalling on the HL base and pass on the highly converting leads to sales team.5) Improved offer rate by at least 25% and solved data flow issues. Scaled the business by more than 50%.6) Responsible for RBI reporting of Easy EMI product and work closely with stakeholders to make sure the CD journey is always compliant

Working as a Product Manager in DBAT. Responsible for E2E working of products in digital banking ecosystem of Axis.1.Growth PM for two Overdraft products-responsible for scaling and growing the product through D2C campaigns through various channels such as WA,SMS and MB push.2.Responsible for Digital collections of products for timely repayments- Understanding Base and segmenting it accordingly.3.Coordinates with multiple stakeholders such as business, policy, devs, marketing, legal, FCU and credit for development of products from inception to growth.4.Handles product which amasses 40-45 Cr digitally5.Tests products in environments and capable of handling product support

Worked in Optunique TCS- Retail and helping retailers build stronger connect with their customers through a more stronger and powerful understanding of their choices.• Product Owner for Optunique, responsible for ideation and development of Features and leading various initiatives to improve the product in terms of design and business capabilities.• Collaborate with cross functional teams and other lines of businesses to develop, test and release features in an agile environment.•Lead the creation of demos for optunique , understanding various customer journeys of clients and delivering demos to convert clients.• Researching and implementing several initiatives to improve personalization for optunique.• Monitor metrics and market trends to identify market opportunities for accounts and prospects for TCS- Retail.

Interned under the Director (Ops) UPMRC,Lucknow *Worked on “Improving the last Mile connectivity” of UP metro and conducted an in depth analysis of the transportation system of Lucknow and the challenges experienced in the existing Public system.* Worked with Lucknow Metro on redesigning “Fare strategies” and finding the most appropriate strategy .* Devised and researched on Strategies that enhance multi-modal integration between the various public systems.*Worked on various Marketing strategies and proposed a Marketing campaign to enhance the presence of Lucknow metro overall.

Worked with the International Business team on the evolution of QSR business post Covid-19 Pandemic.*The project focused on how the QSR business will change in several demographics like Thailand, Singapore , Indonesia , Philippines and India.*Researched on how consumer sentiment has got hurt and how it will evolve post the pandemic.*Researched on how various QSR’s are going to deal with the pandemic- Digital engagements vs Dining engagements*Brainstormed about the various revolutions in supply chain in the QSR business (GS1 Standards).* Researched on the various organizational changes in QSR’s during the pandemic and establishing a better understanding of this by researching specifically on Domino’s and their various changes and strategies during the pandemic and their long run POV.