• Product Owner for ABP Websites• Driving Personalisation on the platform to increase user engagement• Working on Product Discovery to increase conversion on the platform• Increased CTR by 5% by introducing Evening Bulletin on MobileWeb• Driving AMP Implementation on Website to improve the User Experience on the platform• Plan and Strategise User Acquisition Campaigns on Google Adwords and Facebook

Responsibilities:• Managing end-to-end product development involving product roadmap creation, writing user stories, backlog prioritization, wire-framing and prototyping • Define and conduct market research to gain better understanding about user behaviour and competition. Gather data from multiple sources (consumer research, partners, vendors, competitive analysis), develop insights, and translate findings into action • Facilitate sprint planning, conduct daily scrum meetings to review and retrospect development• Ensure PRDs, flow diagrams and wireframes are properly translated to production and drive problem resolution once new features have gone live• Providing direction and recommendations on product design and usability• Manage and Coordinate with Design, Dev and QA teams to ensure timeliness of projects• Work closely with Operations, Marketing and other teams to solve critical business problems and optimize processes• Analysis and Identification of customer needs/gaps and make recommendations• Conduct AB test to analyze user behavior and take data driven approach to optimize conversion rate• Create PRDs and BRDs for new featuresProjects:• Revamped the complete UI and UX of Foodpanda app on Android and iOS• Worked on product discovery and optimization of Location, Order Building, Checkout flow which increased the conversion by 35-40%• Designed an automated solution for order cancellation and replacement process which increased customer satisfaction and resulted in better productivity of customer support team• Ideation and development of Sales dashboard to track and measure the revenue performance of restaurants across various KPIs• Lead the development of Partner Portal (CRM tool for Restaurants) to streamline the order pipelines and other customer related processes• Worked on Vendor Delivery System and improved the logistics and last point delivery turnarounds for customers

Responsibilities:• Collaboratively identify, quantify, and prioritize opportunities to improve user experience, and improve conversion rates• Writing user stories and defining hypothesis to drive A|B test and feature development• Collaborate with usability and technology team to develop a deep understanding of customers, identify gaps in core product functionality and help build right set of features and track adoption for same• Participate in daily scrum meetings and work closely with engineering, QA and design teams to ensure all business inputs are provided on time.• Rigorously monitor key performance metrics and coordinate with various teams to take corrective actions if needed• Analysis and implementation of Product-to-Category mapping to make Buyleads service more relevant and effective• Preparing requirement documents and working closely with Development and QA teams to ensure product delivery as per the requirementsProjects:• Conceptualized and delivered Supplier CRM on Mobile Site, where Suppliers can view enquiries received from buyers, contact them and reply to the enquiries • Improved the transactional KPIs for CRM tool by 7000 transactions in 3 months• Lead an email communication strategy for different client segments and increased the number of leads purchased by 25%• Built an effective logic for increasing relevancy of buyleads, that lead to 1.2X growth in buylead purchased

Responsibilities:• Delivered Insurance Domain project: (P&C) – Policy Administration tool that provides policy processing capabilities for the client.• Managed entire Project life cycle from strategic planning to tactical activities for New Policy Creation and Renewal for P&C insurance• Worked closely with client to ensure functional requirements are effectively identified and accurately captured in order to deliver as per expectation• Lead the team of Developers, QA and Business Analysts for gathering business requirements from the clients• Oversee the progress against deployment schedules and ensure Development and QA team are focused on delivering on time• Provide technical support on the application problem, diagnostic, troubleshooting and rectification to the reported problems.• Collaborate with Operations, Sales and Creative team for end to end planning and implementation of the product features with complete understanding of SDLC• Cost Estimation, Time Estimating, Risk analysis, Monitoring and Reporting Progress to the client

Responsibilities:• Analyzing critical areas of Testing, risks, potential business impacts and preparing Test plans and BRDs• Conducting various types of testing (Regression, Smoke, Sanity, Functional, UAT for the software product under varying conditions and analyzing the behavior of the system.• Bug reporting and regular interaction with Developers on defect fixing• Coordinating acceptance testing for released projects