As a Marketing, Sales & Communications Executive, my main role was to generate leads to grow the company’s customer base. To influence and introduce the current brand concept to the market with a unique edge. And to drive sales by designing and implementing targeted marketing strategies. Business development & Lead generation Experienced in B2B and B2C lead generation & salesMaintained existing account base while developing new accountsGenerated leads through cold calling, social media and email campaignsSet up meetings between (prospective) customers & sales teamSell/Upsell/Cross-sell products to new and existing customers (Wholesale & Retail)Responsible for certain calls to sales conversion percentages and contacting at least 100 leads per day Worked with distributors and retailers daily to ensure the highest value growth opportunity in the market Guided the organization initiatives in the market while managing 500+ customer accountsSocial Media MarketingHands-on experience in managing social media handles, ad campaigns, influencer partnershipsExecute social media strategy through research, platform determination, and audience identificationDeveloped & executed strategies for paid social campaigns, A/B testing, and sharing campaign insightsPlanned the editorial calendar and proposition of contentCreated and published content that builds meaningful connections Analysed KPIs to measure success using tools such as Google analytics and Facebook insightCommunications & Account management Delivered an unparalleled customer service through phone, email and chatHandled complex customer queries, complaints and feedback in a professional mannerCompleted purchase orders and managed day to day transactionsPrepared financial documents such as invoices, bills, and accounts payable and receivableEntered financial information into appropriate software programsResolved errors in financial reports by meticulously tracing errors back to their source

Held a position of People & Project Manager at WILD OTTERS, Goa. WILD OTTERS is a research organisation focused on the conservation of otter species and otter habitats in Goa, India. My direct responsibilities included;- Overall in charge of the communications, social media and brand awareness of the organisation.- To develop and manage events, workshops and engagement programmes. - To oversee the delivery of projects in line with the organization’s objectives.- Manage project finances, allocation of resources, budgets and expenditures.- Ensure project goals are met within targeted budgets with high quality outputs. - Present the team and seniors with regular reports and updates as required.- Develop digital marketing content, interpretation material and general information for visitors and local community.- Design and create new approaches to engage with people to broaden our reach and raise our profile.- Demonstrate creative ways to publicise and promote the projects.

I held a position of team member in the “Ovitla Landga” project. The Pune Wildlife Division of Maharashtra Forest department had launched this project to understand better the grasslands of Maharashtra. The project aimed at obtaining basic information on the grasslands, dhangars and wolves and providing this information to managers, media and the public so that a better understanding can lead to informed future research and management actions.

As a team member, I assisted in the 8th session of the The Village Kids’ Awareness Programme (VKAP), Bandhavgarh. 302 students and 13 teachers attended this programme. This programme reaches out to the students on the importance of the forests and the existence of all those who are equally important and have equal rights to share natural spaces and exist peacefully alongside us. In addition, my contribution to other projects included writing content and developing educational material for school children and implementing creative ways of engagement.As a team member, I gained a broad range of experience in;- Conducting sessions for school children to spread awareness about wildlife and biodiversity as well as sensitising them towards conservation and the environment.- Reaching out to communities living within and around forests to understand, assess and address various conservation-related issues/impacts that may arise out of human-wildlife interaction.- Developing and maintaining contact with the project delivery partners (primary schools etc) and other organisations involved in the project (community groups etc).- Liaising with local site owners, statutory agencies, local government, natural history bodies and others.- Developing and delivering community engagement activities to increase the involvement of local communities in the enjoyment, learning and participation of the programme.- Liaising with reserves staff to plan and carry out interpretation improvements and discuss current and planned community programmes and activities.- Providing identification, promotional, advisory and interpretative resources as necessary.- Working closely with the forest department field staff to further develop the strategy to increase the involvement of communities in the project.- Developing and maintaining strong working relationships with other local organisations to enhance conservation and developing opportunities for all people to get involved.

As a marketing & communications co-ordinator, a significant aspect of my role was to perform a variety of specialized and administrative functions to increase a company's visibility through the development and distribution of information and materials. An integral part of this position is producing content for both print and Web, including brochures and newsletters.Main responsibilities included: - Create and maintain marketing and promotional materials, both print and electronic- Work with publication vendors for timely submissions- Design and create ads to help support departmental marketing needs (e.g. workshops and fundraisingevents)- Design and launch email marketing fundraising campaigns- Maintain website design and operation- Coordinate and manage tours, expeditions, and workshops- Create and maintain organization literature and other forms of communication- Develop fresh story ideas

I held a position of environment educator for the summer camp at Cedarwood Afterschool Program in which I taught children aged 5 to 8-years-old. My main role was to;- Enthuse and inspire the children to learn about their environment with special focus on urban wildlife. - Conduct interactive and fun activities to sensitise the children on important environment concepts.- Introduce the children on the importance of backyard biodiversity and how to observe backyard species.- Deliver sessions through specialised audio video content, games, puzzles, quizzes, art projects and craft work.

As an intern, I gained the following skills and experience;- Use of Microsoft excel to sort data, update, organise and prepare for senior managers. - Prepare reports and PowerPoint presentations.- Respond to email communications from clients.