• Analyzed the loyalty program (Insider Program) of Chumbak using Cohort Analysis to benchmarkperformance, evaluated its efficacy and conducted Cost Benefit Analysis (CBA) to restructure it forincreased effectiveness.• Benchmarked Gifting options to identify further areas of optimization. Used findings to makedata-driven decisions and optimize the customer experience. Collaborated with stakeholders to drivebusiness goals and reach set objectives.• Customer segmentation

• Worked with Dr Nikhil Agarwal, CEO of FIRST & AIIDE at IIT Kanpur.• Employed strategic research methodologies to identify growth opportunities, market trends, and potential challenges for both start-ups and established enterprises in the evolving B2C landscape.• Explored and studied the dynamics of user services, evolving demands, and existing competition within the context of start-ups and established organizations.

• Developed a strong understanding of the interplay between merchandising, procurement, and sales within the broader context of the end-to-end product lifecycle.• Successfully completed a project centred around Apparel Costing, involving reviewing tech packs and compiling a comprehensive list of factors to be considered for pricing garments.