Akua Tay

Akua Tay Email and Phone Number

Digital Product and Marketing Leader @ Connected To Culture, Inc.
About Akua Tay

For over 15 years, I have led marketing and content teams at major media networks. What sets me apart from the competition is my proven success in achieving marketing goals and objectives, along with my expertise in developing strategic initiatives and plans throughout the marketing cycle. Whether working within a team or independently, I am adept at understanding business requirements and requests, and creating efficiencies that improve engagement and revenue growth.

Akua Tay's Current Company Details
Connected To Culture, Inc.

Connected To Culture, Inc.

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Digital Product and Marketing Leader
Akua Tay Work Experience Details
  • Connected To Culture, Inc.
    Founder
    Connected To Culture, Inc. Jun 2020 - Present
    Washington, District Of Columbia, United States
  • Pushblack
    Digital Content Management
    Pushblack Aug 2018 - Present
  • Dc Government
    Public Information Officer (Digital Strategy)
    Dc Government Mar 2017 - Mar 2023
    Washington D.C. Metro Area
    Co-manage communication strategy of agency and oversee advertising and marketing of events, website, and social media platforms. Conduct media outreach and field interview requests with Chief Communications Officer for the DC Entertainment Office (Office of Cable Television, Film, Music and Entertainment).Key Accomplishments: Refresh functionality and content of website, digital communications, and promotional materials through effective project management of agency initiatives, utilizing Adobe Experience Manager, Google Analytics, Google Adwords, Facebook Ads Manager, Sprout Social, Meltwater and other tools.
  • Dc Proud 2019
    Marketing Lead
    Dc Proud 2019 Nov 2018 - Jan 2019
    Washington D.C. Metro Area
    Directed the event marketing and publicity campaign for the 2019 Inauguration of DC Mayor Muriel Bowser through the development of an official website, inaugural announcements, invitations, email templates, and post-inauguration communication.
  • Aarp
    Digital Product Consultant
    Aarp Oct 2016 - Mar 2017
    Washington D.C. Metro Area
    Developed and managed video content strategy for AARP’s Staying Sharp digital platform. Implemented content recommendations by working closely with AARP’s multi-disciplinary teams. Measured effectiveness of content efforts through evaluation of metrics. Key Accomplishments: Delivered maximum value to subscribers through creation of new engagement activities in collaboration with Product Manager.
  • Nbc Universal
    Manager, Media Planning And Scheduling
    Nbc Universal Sep 2014 - Jan 2016
    Collaborated with Senior Director in development and execution of weekly and quarterly media planning strategies for on-air and digital platforms. Managed team of scheduling analysts, completion of daily on-air logs (utilizing GripIt), and implementation of digital ad-serving software (FreeWheel). Created and supervised creative briefs for new program launches, stunts, holidays, and other programming initiatives.Key Accomplishments: Achieved maximum accuracy and efficiency monitoring and adjusting processes and workflows.
  • Tempo Networks
    Head Of Programming
    Tempo Networks Nov 2007 - Jun 2014
    Met viewership goals and sponsor obligations through development of programming marathons, blocks, and stunts. Supported CEO in conferences and major events by preparing PowerPoint presentations, printing promotional materials, and producing social media and television video content.Key Accomplishments: Increased Facebook likes (3,500), YouTube subscriptions (1,200), and Twitter followers (700) over the course of five months through development of social media platform content utilizing HootSuite.
  • Viacom
    Media Planner
    Viacom Mar 2006 - Nov 2007
    * Scheduled short form programming and graphics using Program Tracking System * Reviewed music videos, worked with Standards department for video clearance, updated music video inventory and scheduled videos on-air.* Worked with record labels to incorporate their artists into our on-air series, feature them in our interstitial series TMI and developed exclusive web content for the-n.com.* Attended bi-weekly music meeting with Marketing, Brand Communications, and Talent departments to review the network's music programming goals.* Created weekly and monthly priority schedules for the network's music programming. * Acted as a liaison between programming and the NOC and being on call outside of regular office hours. * Strategically planned promotional spots to air during credit crunches and working with producers to have spots delivered weekly.* Supervised interns and providing regular reviews to the group's director.
  • Hbo
    Freelance Production Assistant
    Hbo Oct 2004 - Sep 2005
    *Assisted the Associate Producer and Executive Producer for the sports documentary "Dare to Dream; The Story of the US Women's Soccer Team' *Researched and developed show concepts from the idea stage to pre-production of projects using search tools such as Lexis-Nexis.*Screened and logged footage with Avid MediaLog program for the HBO Sports Archive* Compiled archive footage and photographs from archive houses including Getty, AP Wideworld, and Corbis* Digitized BetaSP & VHS formats for non-linear editing* Created and tracked dub orders, transcription requests and travel arrangements.
  • Discovery Inc
    Programming
    Discovery Inc Jun 2000 - Aug 2004
    * Assisted with scheduling of shows for various the networks for upfront seasons* Provided staff with brief summaries of show treatments and proposals submitted to the network from production companies* Reviewed and compiled Nielsen ratings and delivery reports for weekly network meetings Programming, Animal Planet Network * Conducted research on cable and broadcast networks and making regular competitive updates to the network.* Assisted with programming and scheduling of shows using the Gabriel program.

Akua Tay Skills

Broadcast Television Video New Media Final Cut Pro Entertainment Social Media Digital Media Video Production Photoshop Music Avid Video Editing Music Videos Film Facebook Post Production Advertising Producing Radio Broadcasting Marketing Content Strategy Integrated Marketing Broadcast Television Editing Documentaries

Akua Tay Education Details

Frequently Asked Questions about Akua Tay

What company does Akua Tay work for?

Akua Tay works for Connected To Culture, Inc.

What is Akua Tay's role at the current company?

Akua Tay's current role is Digital Product and Marketing Leader.

What is Akua Tay's email address?

Akua Tay's email address is ar****@****ail.com

What is Akua Tay's direct phone number?

Akua Tay's direct phone number is +120249*****

What schools did Akua Tay attend?

Akua Tay attended University Of Maryland, Montgomery Blair High School.

What skills is Akua Tay known for?

Akua Tay has skills like Broadcast, Television, Video, New Media, Final Cut Pro, Entertainment, Social Media, Digital Media, Video Production, Photoshop, Music, Avid.

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