Amanda Young Email & Phone Number

Meridian Charter Township, MI, US

Lansing, Michigan, United States

East Lansing, Michigan, United States

• Experienced Digital Marketing Manager dedicated to crafting effective strategies and achieving meaningful results for clients. My key responsibilities include:
• Develop and implement comprehensive digital marketing and social media campaign strategies, ensuring they align with client objectives and resonate with their target audience.
• Manage and monitor multiple social media accounts, tracking metrics, and responding promptly to inquiries and comments.
• Utilize self-service Demand-Side Platform (DSP) to execute campaigns efficiently across various digital advertising channels.
• Collaborate with internal teams to develop a creative strategy, working closely with graphic designers, copywriters, and web developers.
• Track campaign metrics using management tools and analytics platforms, generating insightful reports to guide optimization efforts.

Lansing, Michigan Area

• Launched cannabis manufacturing company from conception.
• Established and refined systems and SOPs including accounting, CRM, sales, marketing, operations, and logistics.
• Managed client relationships and expectations, through accurate quoting, purchasing, strong vendor relationships, team management, and time management.
• Conducted client calls and presentations to evaluate inventory movement, and sales data analysis.Worked internally and externally to dissect data to make recommendations through data-driven decision-making.
• Launched custom-made consumer retail products including topical and wellness products.
• Worked directly with clients to create brand identities and custom tailor products to their customer base.

Greater Grand Rapids, Michigan Area

• I supported Pure Promo a Baudville brand in the following ways:
• Partners with sales leadership to develop and execute marketing initiatives.
• Manages various outbound and lead nurturing campaigns customized to a buyer persona.
• Build the editorial calendar and contributed blogs, emails, social postings, and content.
• Regularly perform website audits to optimize performance, ensure brand compliance, and feature new products.
• Responsible for the success of social media, email marketing, and all web content.

Rockford, Michigan

• Drive strategic Facebook campaigns resulting in an increase of followers by 35%.
• Deliver creative and engaging content on multiple digital and social platforms.
• Develop creative assets necessary for email, blog and social media campaigns.
• Compile creative briefs and decks to inform leadership of marketing initiatives.
• Establish and maintain writing, editing and production schedule for stories, web content and social media posts.
• Working cross functionally and collaboratively in a strong team dynamic.

5700 W. Michigan Ave., Kalamazoo, MI 49009

• Create unique, professional and informative print-ready marketing material with Adobe Creative Suite such as applications, brochures, newspaper tabs and a 96 page publication with over 20 pages of advertising.
• Utilize Facebook, Twitter, Pinterest, Instagram and other social media outlets to develop comprehensive social media campaigns for events and branding.
• Orchestrate monthly networking meetings where I am responsible for organizing venues, speakers, presentations, special promotions and sponsorships.
• Deliver excellent customer service to over thousands of visitors, hundreds of exhibitors and press during events.
• Adaptable in high stress situations with appropriate, efficient and effective communication.
• Engineer solutions quickly and successfully in a fast paced environment.

Marketing development, community service event organizer, social media networker, and advertisement creator.

• Provided a professional experience for clients and sold appropriate merchandise.
• Constantly met sales goals and won multiple sales competitions.
• Tracked inventory and placed orders for new merchandise.
• Marketed to client through direct mail and social media promotions and special services.

Bachelors Of Arts And Sciences, Majors In Orgnizational Communications And Gender And Women'S Studies With A Minor In Nonprofit Mgmt

Activities and Societies: Alpha Omicron Pi, Nonprofit Leadership Student Association, Western Student AssociationI balanced a steady job.

License In Cosmetology, Cosmetology

I learned that I do my best work when I keep busy. During my final two years of High School I participated in the Capital Area Career.

Education record