Alexis Kumasaka Email & Phone Number

Philadelphia, Pa, Us

Malvern, Pa, Us

·Contributed to a 37% YoY increase in marketing generated revenue·Achieved $380k in pipeline & 17% Closed/Won from paid efforts and $16.9M in pipeline from SEO in 2024, 9% increase YoY·Increased LinkedIn Lead Gen Forms conversion rate from .19% to 2.42% and increased the lead form completion rate from 6.67% to 19.95%·Improved Google Ads CTR by 81% YoY (2.47% vs 4.46%) and reduced CTR 20% YoY ($.57 vs $.45)PPC: ·Executed all paid media efforts, including budget pacing & internal reporting across Google, LinkedIn, Meta, & 6sense·Built and managed 350+ campaigns across channels, including LinkedIn Sponsored, Carousel, Document & Conversation Ads, LinkedIn Lead Gen forms, Google Search, Display, Remarketing & Performance Max (Pmax) and 6sense HTML5 ads·Created custom audiences using Marketo Smart Lists & set up lead flow process to pass conversions from ad platforms to Salesforce·Performed A/B testing in campaigns with different ad types, audience targeting and ad copy and CRO efforts on-site to improve form fills and user experience from visitors coming from all channelsSEO:·Key member of team that launched new website in Spring 2024; lead content audit & cleanup & implemented optimized URL structure·Conducted thorough keyword research to create individualized strategies for product verticals & collaborated with cross-functional teams to execute optimization plans·Provided and executed detailed SEO audits + recommendations ·Utilized tools such as SEMrush, Ahrefs, GA4 & Search Console to monitor, analyze, and report on key SEO metrics

Philadelphia, Pa, Us

Printfly is the parent company for Rushordertees.com and a number of other ecommerce apparel websites.

Philadelphia, Pa, Us

RushOrderTees.com is a nationwide ecommerce site that offers custom apparel through screen printing, digital printing and embroidery. The site is a full-service platform where customers can design their apparel using templates or create designs from scratch. One of my biggest projects while at RushOrderTees was conducting in-depth keyword research and designing a large-scale landing page project to create a stronger organic presence for the company across a wide variety of high volume search terms. Groups of terms with specific intents (ex: custom baseball shirts or family reunion t-shirts) were used to build focused, optimized landing pages. Each landing page had hand-picked product recommendations, FAQs and original, keyword-focused content, and meta data. All pages within these ecosystems also had extensive internal linking so that a clear map of the content was visible to search engines and users. These pages have continued to perform years after their initial implementation, and act as a testament to the strength of the project and the value they continue to bring. Examples of live pages can be seen here: https://www.rushordertees.com/sports/ and here https://www.rushordertees.com/sports/basketball-shirts/In addition, I was responsible for SEO strategy and ongoing optimizations including:- Maintaining front page visibility for key, highly competitive terms- Keyword research to identify new opportunities & focus terms- Reporting and monitor on key terms to identify areas to address or improve- On-page optimizations and efforts to own additional enhanced SERPs across terms- Overall site structure improvements through internal linking, faceted navigation updates, and URL structure- Technical health and maintenance, including audits with SEMRush, Ahrefs and Screaming Frog- Working closely with development team to provide SEO updates and confirm correct implementation of those efforts

Philadelphia, Pa, Us

Philadelphia, Pa, Us

My role here blends a few different areas: account management, digital strategy and search engine optimization. I am the main point of contact for several enterprise level accounts, and also work directly with partner agencies to ensure collaboration on all client efforts. When working on strategy, I create actionable insights and recommendations based on data and research. I also monitor and provide technical SEO support to a number of sites within different brand portfolios, create and present quarterly reporting and make content and on page SEO optimizations.

Philadelphia, Pa, Us

Malvern, Pa, Us

At Stream I managed a team of 3, in addition to maintaining my own client portfolio. I managed monthly SEO efforts for my clients that included link building outreach, link clean up, on page optimizations, technical SEO optimizations and content calendars.I also prepared educational presentations for the SEO department. Topics included advanced Google Analytics skills, strategies for interpreting & reporting data, & successful on & off page SEO tactics.

Lumberton, New Jersey, Us

I create and execute marketing strategies for a variety of clients. Client industries include anything from fencing and HVAC companies to chemical suppliers, SaaS software, ecommerce retailers and medical products. My daily work can consist of client calls and communications, content writing, AdWords and other PPC account management, link building, on page and off page SEO tactics, lead and goal tracking, industry and competitor research or data reporting.I also spend my time acting as a mentor and teacher to new hires, and researching industry news and information that can be shared with the rest of my team.

Lumberton, New Jersey, Us

As an Online Marketing Consultant I began learning about SEO, AdWords, Analytics and many other facets of digital marketing. In addition to SEO, I have had experience with email marketing and A/B testing, print ads and materials, trade show advertising, website designs and layouts, media pitches, and press releases,

Lumberton, New Jersey, Us

My position as a Helpdesk Consultant involved monitoring and managing emergency and high priority requests and alarm systems for both internal IT and external client systems. I also worked on customer IT status reports and side work assigned to me. The environment was high-stress and fast paced, and required heightened time management and organizational skills in order to maintain success.

Boston, Ma, Us

Workbridge Associates is a nationwide technology recruiting firm. I worked as a full life cycle recruiter, and was active in both candidate searches and account acquisition. I was responsible for generating new business and fostering relationships with local clients ranging from start ups to enterprise level firms.On the candidate side, I reviewed resumes, conducted phone and in person interviews, prepared and coached candidates, delivered feedback and extended offers. I also negotiated offer packages for my candidates, including benefits, bonuses, salaries and intangibles.

I was introduced to SOMA in my first year of college and was able to gain a range of experience in my four years of involvement. I started as a Fundraising Chair and created an date auction/open mic night that is still held each year. The date auction raises a significant amount of funds for the organization's events. My senior year I was elected Vice President and had first hand experience dealing with the ins and outs of running the 200+ student organization. As the Vice President, I collaborated with art,music, theater, film and other creative groups on and off campus to organize a multitude of events. Events ranged from 500+ crowd shows in Penn State venues to an annual campus wide arts festival known as Arts Crawl. I negotiated booking costs and handled budgets. I also organized and ran successful shows and fundraising events. I was the primary contact for agents and musicians across the country, as well as the liaison for campus officials.

At WPSU I was in charge of planning and producing a radio book review show called BookMarks. I helped members of the community record their reviews of popular literature and edited and produced the files to be aired weekly.

B.A., Advertising, Spanish, English

Education record